Question 1

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

Accepted Answer

A)  Social capital 
B)  Social utility 
C)  Social service 
D)  Social entrepreneurship 
A)  Social capital 
B)  Social utility 
C)  Social service 
D)  Social entrepreneurship A

Question 2

As businesses don't control social media,they do not get to determine its objectives.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following illustrates social media listening?

Accepted Answer

A)  promoting holiday packages to consumers tweeting about forthcoming vacations 
B)  outsourcing projects to a large number of people through networking platforms 
C)  advertising new products through newspapers and radio ads 
D)  providing special discounts to niche market segments 
A)  promoting holiday packages to consumers tweeting about forthcoming vacations 
B)  outsourcing projects to a large number of people through networking platforms 
C)  advertising new products through newspapers and radio ads 
D)  providing special discounts to niche market segments A

Question 4

Describe the characteristics of social media applications.

Accepted Answer

For users,social media apps are free,fun

Question 5

Describe why businesses cannot determine the objectives of a social media process.

Accepted Answer

Social media process is not controlled b

Question 6

List the major risks associated with user-generated content.

Accepted Answer

The major sources of user-gene

Question 7

Typically,businesses use social media procedures in an informal and simple manner.

Accepted Answer

A) True 
 B)False

Question 8

Wikipedia is an online encyclopedia.The content available on the site is created and managed by its users.The users of Wikipedia are called ________.

Accepted Answer

A)  market mavens 
B)  mashups 
C)  prosumers 
D)  intermediaries 
A)  market mavens 
B)  mashups 
C)  prosumers 
D)  intermediaries

Question 9

Which of the following statements is true about businesses,in the context of the control they possess on social media processes?

Accepted Answer

A)  Businesses must share the control with application providers. 
B)  Social media processes are controlled by the businesses. 
C)  Businesses have the complete control to determine process objectives. 
D)  Process objectives can be changed at the will of the business using it. 
A)  Businesses must share the control with application providers. 
B)  Social media processes are controlled by the businesses. 
C)  Businesses have the complete control to determine process objectives. 
D)  Process objectives can be changed at the will of the business using it.

Question 10

The impact of a viral event on a business can be easily predicted.

Accepted Answer

A) True 
 B)False

Question 11

Crawford-Delta Inc.,manufacturers of camera lenses,are promoting their new high definition lens series through blogs and articles of professional photographers.This creates a buzz among amateur photographers leading to a high demand for the product.In this case,the promotional process utilized by the organization reflects a ________.

Accepted Answer

A)  network effect 
B)  rebound effect 
C)  cause marketing effect 
D)  decoy effect 
A)  network effect 
B)  rebound effect 
C)  cause marketing effect 
D)  decoy effect

Question 12

Which of the following is a key attribute of social media information systems?

Accepted Answer

A)  The social media phenomenon is based on the need to generate revenue. 
B)  Organizations have a huge impact on the configuration of such systems. 
C)  The client hardware for social media will increasingly be mobile devices. 
D)  Social media applications are typically designed for business use. 
A)  The social media phenomenon is based on the need to generate revenue. 
B)  Organizations have a huge impact on the configuration of such systems. 
C)  The client hardware for social media will increasingly be mobile devices. 
D)  Social media applications are typically designed for business use.

Question 13

Which of the following activities does a social media information system support in the social media process?

Accepted Answer

A)  sharing user-generated content 
B)  privatizing available data 
C)  decentralizing data storage 
D)  monitoring legacy processes 
A)  sharing user-generated content 
B)  privatizing available data 
C)  decentralizing data storage 
D)  monitoring legacy processes

Question 14

Which of the following is a measure of the strength of relationships in a company's social network?

Accepted Answer

A)  the frequency of favors performed by members of the network 
B)  the number of relationships that the company has 
C)  the number of relationships that each of the members have 
D)  the dollar value of the assets that the network's members possess 
A)  the frequency of favors performed by members of the network 
B)  the number of relationships that the company has 
C)  the number of relationships that each of the members have 
D)  the dollar value of the assets that the network's members possess

Question 15

A social media information system only supports the creation of user-generated content.

Accepted Answer

A) True 
 B)False

Question 16

A ________ is a network of personal interdependencies,such as friendships,common interests,or kinship,on a social media application.

Accepted Answer

A)  mashup 
B)  social graph 
C)  mutinous movement 
D)  spam 
A)  mashup 
B)  social graph 
C)  mutinous movement 
D)  spam

Question 17

Which of the following enables users to create content on social media information systems?

Accepted Answer

A)  procedures 
B)  social graphs 
C)  hashtags 
D)  connection data 
A)  procedures 
B)  social graphs 
C)  hashtags 
D)  connection data

Question 18

Which of the following is a major risk associated with user-generated content?

Accepted Answer

A)  The company's digital content creation costs might increase. 
B)  The company might receive unfavorable customer reviews. 
C)  The company's communication might not reach the intended audience. 
D)  The company might unknowingly infringe upon copyright laws. 
A)  The company's digital content creation costs might increase. 
B)  The company might receive unfavorable customer reviews. 
C)  The company's communication might not reach the intended audience. 
D)  The company might unknowingly infringe upon copyright laws.

Question 19

A hashtag makes it easier to search for a keyword given to a piece of data by its creator.

Accepted Answer

A) True 
 B)False

Question 20

User-generated content is a publicly available content created by the social media providers.

Accepted Answer

A) True 
 B)False

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

As businesses don't control social media,they do not get to determine its objectives.

Which of the following illustrates social media listening?

Describe the characteristics of social media applications.

Describe why businesses cannot determine the objectives of a social media process.

List the major risks associated with user-generated content.

Typically,businesses use social media procedures in an informal and simple manner.

Wikipedia is an online encyclopedia.The content available on the site is created and managed by its users.The users of Wikipedia are called ________.

Which of the following statements is true about businesses,in the context of the control they possess on social media processes?

The impact of a viral event on a business can be easily predicted.

Which of the following is a key attribute of social media information systems?

Which of the following activities does a social media information system support in the social media process?

Which of the following is a measure of the strength of relationships in a company's social network?

A social media information system only supports the creation of user-generated content.

A ________ is a network of personal interdependencies,such as friendships,common interests,or kinship,on a social media application.

Which of the following enables users to create content on social media information systems?

Which of the following is a major risk associated with user-generated content?

A hashtag makes it easier to search for a keyword given to a piece of data by its creator.

User-generated content is a publicly available content created by the social media providers.

The Importance of Mis

Business Processes, information Systems, and Information

Hardware, software, and Networks

Database Processing

Using Is to Improve Processes

Supporting Processes With Erp Systems

Supporting the Procurement Process With Sap

Supporting the Sales Process With Sap

Collaboration and Is

Business Intelligence and Is

Mis Management Processes: Process Management, systems Development, and Security

Filters

Exam 10: Social Media and Is

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

As businesses don't control social media,they do not get to determine its objectives.

Which of the following illustrates social media listening?

Describe the characteristics of social media applications.

Describe why businesses cannot determine the objectives of a social media process.

List the major risks associated with user-generated content.

Typically,businesses use social media procedures in an informal and simple manner.

Wikipedia is an online encyclopedia.The content available on the site is created and managed by its users.The users of Wikipedia are called ________.

Which of the following statements is true about businesses,in the context of the control they possess on social media processes?

The impact of a viral event on a business can be easily predicted.

Which of the following is a key attribute of social media information systems?

Which of the following activities does a social media information system support in the social media process?

Which of the following is a measure of the strength of relationships in a company's social network?

A social media information system only supports the creation of user-generated content.

A ________ is a network of personal interdependencies,such as friendships,common interests,or kinship,on a social media application.

Which of the following enables users to create content on social media information systems?

Which of the following is a major risk associated with user-generated content?

A hashtag makes it easier to search for a keyword given to a piece of data by its creator.

User-generated content is a publicly available content created by the social media providers.

The Importance of Mis

Business Processes, information Systems, and Information

Hardware, software, and Networks

Database Processing

Using Is to Improve Processes

Supporting Processes With Erp Systems

Supporting the Procurement Process With Sap

Supporting the Sales Process With Sap

Collaboration and Is

Business Intelligence and Is

Mis Management Processes: Process Management, systems Development, and Security

Filters