Exam 11: Executing the Creative

Which of the following elements of advertising involves the structure itself and the plan behind the structure? 

In which of the following orders does an ad layout typically progress through standard stages during its development? 

The straight-line approach goes along with how the reader will benefit from the use of a brand.

What are the differences between writing advertising copy for print media and for broadcast media? What unique challenges does writing for broadcast media hold,and how does writing for interactive or digital media fit into this?

A fashion advertiser decides to create a print advertisement instead of advertising on television.Print is _____,though the product can be presented in an "action" scene with a series of illustrations.

Shortly after an agency agrees to create a new campaign for a well-known cleaner,a creative brief needs to be put together.A creative brief is important because it: 

A print ad being developed for a women's clothing line shows the headline font,the images,and the actual body copy to allow the client to imagine the ad and give approval.This is known as a _______.

Art production for digital advertising-particularly those composed of headline,body copy,and illustration-most closely resembles production of advertising for _________.

The principles of design suggest that: