Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience
Exam 1: Introduction: What Is Economics163 Questions
Exam 2: The Key Principles of Economics199 Questions
Exam 3: Exchange and Markets133 Questions
Exam 4: Demand,supply,and Market Equilibrium279 Questions
Exam 5: Elasticity: a Measure of Responsiveness170 Questions
Exam 6: Market Efficiency and Government Intervention120 Questions
Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience114 Questions
Exam 8: Production Technology and Cost163 Questions
Exam 9: Perfect Competition167 Questions
Exam 10: Monopoly and Price Discrimination127 Questions
Exam 11: Market Entry and Monopolistic Competition112 Questions
Exam 12: Oligopoly and Strategic Behavior116 Questions
Exam 13: Controlling Market Power: Antitrust and Regulation81 Questions
Exam 14: Imperfect Information: Adverse Selection and Moral Hazard98 Questions
Exam 15: Public Goods and Public Choice95 Questions
Exam 16: External Costs and Environmental Policy100 Questions
Exam 17: The Labor Market and the Distribution of Income177 Questions
Exam 18: International Trade and Public Policy224 Questions
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The budget line and the demand curve are both similar in the way that both show the price of a good that a consumer can buy.
(True/False)
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Maxine has a fixed income per month to spend on goods and services,so in allocating her limited income over a set of goods,she should purchase the goods that
(Multiple Choice)
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When the price of a good falls,the ratio of the marginal utility of that good divided by its price ________ and as a result,consumers purchase ________ of that good.
(Multiple Choice)
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If marginal utility is negative,consuming an additional unit of a product will cause total utility to decline.
(True/False)
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One explanation for the development of online music services is
(Multiple Choice)
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________ is a simple rule for dealing with a complex situation which provides a "fast and frugal" decision.
(Multiple Choice)
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Table 7.8
-Refer to Table 7.8.Jessy spends no more than $75 per month on movies and eating out.The price of a movie is $8 and the price of a meal out is $15.If Jessy watches two movies per month,what is her marginal utility per dollar?


(Multiple Choice)
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Table 7.3
-Refer to Table 7.3.The effect of the law of diminishing marginal utility is seen after

(Multiple Choice)
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-Refer to Figure 7.3.The total utility from consuming 2 slices of pie is

(Multiple Choice)
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If marginal utility is positive,consuming an additional unit of a product will cause total utility to decline.
(True/False)
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Recent work in neuroscience shows that different regions of the brain are involved in the valuation of the benefits and costs of possible actions.
(True/False)
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Recall the Application about the appropriate amount for a cigarette tax to answer the following question(s).
-A cigarette tax imposes a relatively large tax burden on ________ households,and the authors of the study suggest that the cigarette tax would be beneficial for ________ households.
(Multiple Choice)
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If a decrease in consumer prices and a decrease of a consumer's nominal income offset each other by the same amount,the consumer's real income is not changed.
(True/False)
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Table 7.2
-Refer to Table 7.2.The marginal utility of the fourth slice of pie per day is

(Multiple Choice)
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Neuron activity in the insula represents the dollar cost of buying a product.Although the mechanism that calibrates the insula has so far been elusive,we do know that the ________ the price of a product,the ________ the insula activity.
(Multiple Choice)
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As an individual consumes more of a good,total utility always increases and marginal utility always decreases.
(True/False)
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Neuroscientists have developed techniques to do which of the following?
(Multiple Choice)
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