Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience

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The budget line and the demand curve are both similar in the way that both show the price of a good that a consumer can buy.

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Maxine has a fixed income per month to spend on goods and services,so in allocating her limited income over a set of goods,she should purchase the goods that

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When the price of a good falls,the ratio of the marginal utility of that good divided by its price ________ and as a result,consumers purchase ________ of that good.

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If marginal utility is negative,consuming an additional unit of a product will cause total utility to decline.

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One explanation for the development of online music services is

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________ is a simple rule for dealing with a complex situation which provides a "fast and frugal" decision.

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Marginal utility is defined as the

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       Table 7.8 -Refer to Table 7.8.Jessy spends no more than $75 per month on movies and eating out.The price of a movie is $8 and the price of a meal out is $15.If Jessy watches two movies per month,what is her marginal utility per dollar?        Table 7.8 -Refer to Table 7.8.Jessy spends no more than $75 per month on movies and eating out.The price of a movie is $8 and the price of a meal out is $15.If Jessy watches two movies per month,what is her marginal utility per dollar? Table 7.8 -Refer to Table 7.8.Jessy spends no more than $75 per month on movies and eating out.The price of a movie is $8 and the price of a meal out is $15.If Jessy watches two movies per month,what is her marginal utility per dollar?

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What is the equimarginal rule?

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   Table 7.3 -Refer to Table 7.3.The effect of the law of diminishing marginal utility is seen after Table 7.3 -Refer to Table 7.3.The effect of the law of diminishing marginal utility is seen after

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  -Refer to Figure 7.3.The total utility from consuming 2 slices of pie is -Refer to Figure 7.3.The total utility from consuming 2 slices of pie is

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If marginal utility is positive,consuming an additional unit of a product will cause total utility to decline.

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Recent work in neuroscience shows that different regions of the brain are involved in the valuation of the benefits and costs of possible actions.

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What is the difference between total utility and marginal utility?

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Recall the Application about the appropriate amount for a cigarette tax to answer the following question(s). -A cigarette tax imposes a relatively large tax burden on ________ households,and the authors of the study suggest that the cigarette tax would be beneficial for ________ households.

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If a decrease in consumer prices and a decrease of a consumer's nominal income offset each other by the same amount,the consumer's real income is not changed.

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   Table 7.2 -Refer to Table 7.2.The marginal utility of the fourth slice of pie per day is Table 7.2 -Refer to Table 7.2.The marginal utility of the fourth slice of pie per day is

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Neuron activity in the insula represents the dollar cost of buying a product.Although the mechanism that calibrates the insula has so far been elusive,we do know that the ________ the price of a product,the ________ the insula activity.

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As an individual consumes more of a good,total utility always increases and marginal utility always decreases.

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Neuroscientists have developed techniques to do which of the following?

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