Question 1

How has the Internet accelerated international expansion efforts by retailers such as Neiman Marcus and J.Crew?

Accepted Answer

A)  facilitating the construction of brick-and-mortar stores 
B)  monitoring sales revenues more efficiently with extranets 
C)  providing low cost access to new markets through e-commerce 
D)  enabling firms to provide online customer service in multiple languages 
E)  building a strong customer base through social media and viral advertising 
A)  facilitating the construction of brick-and-mortar stores 
B)  monitoring sales revenues more efficiently with extranets 
C)  providing low cost access to new markets through e-commerce 
D)  enabling firms to provide online customer service in multiple languages 
E)  building a strong customer base through social media and viral advertising

Question 2

Madison Manufacturing makes small appliances and faces tough competition from overseas firms that make similar products less expensively.Madison managers have decided to offer more services to customers,such as maintenance agreements and warranty contracts.Madison now deals directly with end-users instead of relying on intermediate channel partners.What is the most likely result of Madison's shift to services?

Accepted Answer

A)  horizontal integration 
B)  channel free-riding 
C)  upstream integration 
D)  service acquisition 
E)  disintermediation 
A)  horizontal integration 
B)  channel free-riding 
C)  upstream integration 
D)  service acquisition 
E)  disintermediation

Question 3

Which of the following is most likely a true statement about Zappos?

Accepted Answer

A)  Zappos reduces shoppers' risks by offering free shipping and returns. 
B)  Zappos gained immediate success when it came under the Amazon umbrella. 
C)  Zappos shifted from traditional brick-and-mortar stores to online-only retailing. 
D)  Zappos' e-commerce strategy reduces the firm's need for customer service employees. 
E)  Zappos' gross sales for clothing have now surpassed the firm's gross sales for footwear. 
A)  Zappos reduces shoppers' risks by offering free shipping and returns. 
B)  Zappos gained immediate success when it came under the Amazon umbrella. 
C)  Zappos shifted from traditional brick-and-mortar stores to online-only retailing. 
D)  Zappos' e-commerce strategy reduces the firm's need for customer service employees. 
E)  Zappos' gross sales for clothing have now surpassed the firm's gross sales for footwear.

Question 4

Which characteristic of developing markets most likely appeals to firms from developed markets?

Accepted Answer

A)  strong infrastructures 
B)  minimal economic risks 
C)  high numbers of retirees 
D)  significant competition levels 
E)  large and growing populations 
A)  strong infrastructures 
B)  minimal economic risks 
C)  high numbers of retirees 
D)  significant competition levels 
E)  large and growing populations

Question 5

Which statement is most likely true about shifting from a product-based to a service-based business?

Accepted Answer

A)  Adding services tends to decrease overall sales because a firm needs to increase its promotional spending. 
B)  Services require less integration and communication between supplier and customer, which increases profitability. 
C)  Services tend to cause an erratic flow of revenue because they are less resistant to economic cycles than products. 
D)  Services are typically onetime purchases, unlike products, which are purchased often. 
E)  Services increase the level of differentiation with competitive offerings. 
A)  Adding services tends to decrease overall sales because a firm needs to increase its promotional spending. 
B)  Services require less integration and communication between supplier and customer, which increases profitability. 
C)  Services tend to cause an erratic flow of revenue because they are less resistant to economic cycles than products. 
D)  Services are typically onetime purchases, unlike products, which are purchased often. 
E)  Services increase the level of differentiation with competitive offerings.

Question 6

AVW Enterprises,a supplier in the B2B sector,recently introduced an e-commerce site to improve its supply chain management.What should AVW most likely do to minimize conflicts with its downstream channel members?

Accepted Answer

A)  offer mature and declining products on the website 
B)  avoid diverting website orders to channel partners 
C)  take online orders for products and services 
D)  offer lower prices than channel partners 
E)  promote channel partners on the website 
A)  offer mature and declining products on the website 
B)  avoid diverting website orders to channel partners 
C)  take online orders for products and services 
D)  offer lower prices than channel partners 
E)  promote channel partners on the website

Question 7

A firm that uses e-commerce channels to enter new markets most likely wants to do all of the following EXCEPT________.

Accepted Answer

A)  increase sales growth 
B)  minimize expansion risks 
C)  gain proximity to local suppliers 
D)  identify local customer priorities 
E)  limit staff and infrastructure expenditures 
A)  increase sales growth 
B)  minimize expansion risks 
C)  gain proximity to local suppliers 
D)  identify local customer priorities 
E)  limit staff and infrastructure expenditures

Question 8

Which U.S.trend is significantly influencing marketing channel structures and strategies?

Accepted Answer

A)  shift towards bricks-and-mortar retailing 
B)  demand for locally-made products 
C)  decreased need for service outputs 
D)  growth of the manufacturing sector 
E)  drive for globalization 
A)  shift towards bricks-and-mortar retailing 
B)  demand for locally-made products 
C)  decreased need for service outputs 
D)  growth of the manufacturing sector 
E)  drive for globalization

Question 9

Which of the following is LEAST likely a benefit of e-commerce?

Accepted Answer

A)  eliminating costly channel layers 
B)  reducing high labor and inventory costs 
C)  enabling customers to shop when convenient 
D)  reducing geographic barriers and constraints 
E)  building ties with more channel intermediaries 
A)  eliminating costly channel layers 
B)  reducing high labor and inventory costs 
C)  enabling customers to shop when convenient 
D)  reducing geographic barriers and constraints 
E)  building ties with more channel intermediaries

Question 10

Which of the following is LEAST likely a characteristic of services?

Accepted Answer

A)  primarily intangible 
B)  homogenous nature 
C)  value through timeliness 
D)  value through convenience 
E)  consumable when produced 
A)  primarily intangible 
B)  homogenous nature 
C)  value through timeliness 
D)  value through convenience 
E)  consumable when produced

How has the Internet accelerated international expansion efforts by retailers such as Neiman Marcus and J.Crew?

Which of the following is most likely a true statement about Zappos?

Which characteristic of developing markets most likely appeals to firms from developed markets?

Which statement is most likely true about shifting from a product-based to a service-based business?

AVW Enterprises,a supplier in the B2B sector,recently introduced an e-commerce site to improve its supply chain management.What should AVW most likely do to minimize conflicts with its downstream channel members?

A firm that uses e-commerce channels to enter new markets most likely wants to do all of the following EXCEPT________.

Which U.S.trend is significantly influencing marketing channel structures and strategies?

Which of the following is LEAST likely a benefit of e-commerce?

Which of the following is LEAST likely a characteristic of services?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters

Exam 9: Emerging Channel Structures and Strategies

How has the Internet accelerated international expansion efforts by retailers such as Neiman Marcus and J.Crew?

Which of the following is most likely a true statement about Zappos?

Which characteristic of developing markets most likely appeals to firms from developed markets?

Which statement is most likely true about shifting from a product-based to a service-based business?

AVW Enterprises,a supplier in the B2B sector,recently introduced an e-commerce site to improve its supply chain management.What should AVW most likely do to minimize conflicts with its downstream channel members?

A firm that uses e-commerce channels to enter new markets most likely wants to do all of the following EXCEPT________.

Which U.S.trend is significantly influencing marketing channel structures and strategies?

Which of the following is LEAST likely a benefit of e-commerce?

Which of the following is LEAST likely a characteristic of services?

Understanding Channel Strategies

End-User Analysis: Segmenting and Targeting

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters