Exam 2: An Overview of the International Marketing Environment
Exam 1: Scope, Concepts, and Drivers of International Marketing120 Questions
Exam 2: An Overview of the International Marketing Environment132 Questions
Exam 3: International Trade: Institutional Barriers and Facilitators119 Questions
Exam 4: Regional Economic and Political Integration112 Questions
Exam 5: Cultural Influences on International Marketing115 Questions
Exam 6: International Marketing Research: Practices and Challenges102 Questions
Exam 7: International Strategic Planning110 Questions
Exam 8: Expansion Strategies and Entry Mode Selection106 Questions
Exam 9: Products and Services: Branding Decisions in International Markets110 Questions
Exam 10: International Product and Service Strategies111 Questions
Exam 11: Managing International Distribution Operations and Logistics110 Questions
Exam 12: International Retailing101 Questions
Exam 13: The International Promotional Mix and Advertising Strategies107 Questions
Exam 14: International Publicity, Public Relations, and Sales Promotion Strategies110 Questions
Exam 15: International Personal Selling and Personnel Management109 Questions
Exam 16: International Pricing Strategy115 Questions
Exam 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future100 Questions
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According to TRIPS, patents can be granted for any new technological process or product, and the protection lasts ____ years from the date of application.
(Multiple Choice)
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The Marxist-Leninist (Maoist) model competes with market-oriented capitalist philosophies.
(True/False)
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More than half of the 100 biggest economies in the world are now corporations, not nations.
(True/False)
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_________________________ is based on prior court rulings (legal precedent).
(Short Answer)
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Which type of law is based on prior court rulings (i.e., legal precedent)?
(Multiple Choice)
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Lower middle income countries comprise the transition economies of Central and Eastern Europe: Estonia, Hungary, Latvia, Lithuania, Poland, and the Russian Federation, among others..
(True/False)
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Protection of the rights of the inventor or of the firm employing the inventor to use and sell the invention for a specified period of time is known as a ____.
(Multiple Choice)
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In contrast to high-income countries, low-income countries do not present opportunities for firms operating in the areas of infrastructure development.
(True/False)
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Domestication occurs when the local government requires a gradual transfer of ownership and management to locals.
(True/False)
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U. S. companies must abide by international trade laws and host country laws when operating in foreign countries, but do not need to consider home-country laws.
(True/False)
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Which of the following refers to "the seizing of company assets and/or investors' assets without any compensation."
(Multiple Choice)
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Expropriation refers to the seizing of company assets and/or investors's assets without any compensation.
(True/False)
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Internal diversity and incongruent interests are elements of political risk within a country.
(True/False)
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Under older Western classification, socialist countries used to be referred to as Second World.
(True/False)
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This government agency is used to evaluate a country's political risk:
(Multiple Choice)
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Modern technology is fully adopted in all economic activity and new leading sectors emerge in the "drive to maturity" stage of the Rostow Modernization model.
(True/False)
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During downturns in the local economy, governments are unlikely to control foreign investment through taxation.
(True/False)
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Countries in the "traditional society" stage of economic development are characterized by an economic structure that is dominated by technology.
(True/False)
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