Exam 2: An Overview of the International Marketing Environment
Exam 1: Scope, Concepts, and Drivers of International Marketing120 Questions
Exam 2: An Overview of the International Marketing Environment132 Questions
Exam 3: International Trade: Institutional Barriers and Facilitators119 Questions
Exam 4: Regional Economic and Political Integration112 Questions
Exam 5: Cultural Influences on International Marketing115 Questions
Exam 6: International Marketing Research: Practices and Challenges102 Questions
Exam 7: International Strategic Planning110 Questions
Exam 8: Expansion Strategies and Entry Mode Selection106 Questions
Exam 9: Products and Services: Branding Decisions in International Markets110 Questions
Exam 10: International Product and Service Strategies111 Questions
Exam 11: Managing International Distribution Operations and Logistics110 Questions
Exam 12: International Retailing101 Questions
Exam 13: The International Promotional Mix and Advertising Strategies107 Questions
Exam 14: International Publicity, Public Relations, and Sales Promotion Strategies110 Questions
Exam 15: International Personal Selling and Personnel Management109 Questions
Exam 16: International Pricing Strategy115 Questions
Exam 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future100 Questions
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Protection of the rights of the inventor of the firm employing the inventor to use and sell the invention for a specified period of time is a type of intellectual property known as a(n) ____________________.
(Short Answer)
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The U.S. government, through the Overseas Private Investment Corporation (OPIC) offers insurance policies that protect companies against expropriation, nationalization, or confiscation by foreign governments.
(True/False)
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____________________ is a non-binding procedure that involves an independent third party.
(Short Answer)
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The new European Union member countries that have rapidly privatized state-owned industries and adopted market reforms are classified as ______________________________ by the World Bank.
(Short Answer)
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Which type of country is an important opportunity for firms operating in the areas of infrastructure development?
(Multiple Choice)
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A country with a GNI per capita of US$3,200 is classified by the World Bank as ______________________________ country.
(Short Answer)
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Which of the following is not a way to minimize the risk of domestication?
(Multiple Choice)
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____________________ refers to the seizing of company assets and/or investors' assets without any compensation.
(Short Answer)
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A ____________________ dollar makes American goods and services more competitive in foreign markets, keeps jobs at home, and decreases the trade deficit because America's workers keep more production at home and sell more goods abroad.
(Short Answer)
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International law regards nationalization as an illegal activity taken by some governments that force domestication.
(True/False)
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The Marxist-Leninist (Maoist) model endorses a collective orientation, one adopted by the more traditional developing countries.
(True/False)
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Upper middle income countries have rapidly developing economies, and especially in urban areas, they have an infrastructure that is on par with that of developed countries.
(True/False)
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The expression of nationalist sentiment in a country where the company is operating could constitute a cause for concern to the international company.
(True/False)
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A weak dollar makes American goods and services more competitive in foreign markets.
(True/False)
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The Marxist-Leninist model of economic development still constitutes a dominant development philosophy in some developing countries.
(True/False)
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The top 100 companies in the world control about 20 percent of foreign assets.
(True/False)
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____________________ refers to comprehensive written laws that specify what constitutes legal behavior.
(Short Answer)
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These countries have a GNI per capita of US$3,466 to US$10,725.
(Multiple Choice)
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Countries with emerging markets present great potential to international firms due to their technological growth.
(True/False)
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Legal disputes that arise between governments are usually handled by the ____.
(Multiple Choice)
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