Exam 10: Using Observation
Exam 1: Introducing Business Research53 Questions
Exam 2: Developing Research Skills50 Questions
Exam 3: Understanding Research Ethics44 Questions
Exam 4: Understanding Research Philosophy54 Questions
Exam 5: Developing a Research Proposal53 Questions
Exam 6: Reviewing the Literature53 Questions
Exam 7: Understanding Research Methodology and Design53 Questions
Exam 8: Understanding Research Methods, Populations and Sampling53 Questions
Exam 9: Using Secondary Data and Archival Sources48 Questions
Exam 10: Using Observation53 Questions
Exam 11: Using Interviews and Focus Groups53 Questions
Exam 12: Using Questionnaires and Scales53 Questions
Exam 13: Managing Data and Introducing Data Analysis53 Questions
Exam 14: Analysing Quantitative Data53 Questions
Exam 15: Analysing Qualitative Data53 Questions
Exam 16: Drawing Conclusions and Writing Research53 Questions
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The decision to use observation, as with all decisions regarding the data collection method(s) to be used, is taken in response to:
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Observation as a data gathering method must be used, as must all data gathering methods, in a rigorous and systematic manner.
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As with every data collection method, the researcher makes a decision around which observation method to use based on the aim of the research, on the population of the study, on the data requirements of the study and the best way to provide the data required by the study, and on the ethical issues in conducting the proposed research.
(True/False)
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In any data collection exercise, the first and arguably the most critical decision to be made is the decision on exactly what data to collect.
(True/False)
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Observation, as a data gathering method, involves the researcher watching or observing some action, activity or phenomenon, and recording what is observed in some manner.
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The researcher's recorded observations are the data gathered for the research project.
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The different kinds of observation are observation, participant observation and covert observation.
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In order for data gathering to be systematic, there must be a system in place designed to facilitate the methodical collection of data.
(True/False)
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In using observation as a data collection method the researcher:
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