Exam 10: Using Observation
Exam 1: Introducing Business Research53 Questions
Exam 2: Developing Research Skills50 Questions
Exam 3: Understanding Research Ethics44 Questions
Exam 4: Understanding Research Philosophy54 Questions
Exam 5: Developing a Research Proposal53 Questions
Exam 6: Reviewing the Literature53 Questions
Exam 7: Understanding Research Methodology and Design53 Questions
Exam 8: Understanding Research Methods, Populations and Sampling53 Questions
Exam 9: Using Secondary Data and Archival Sources48 Questions
Exam 10: Using Observation53 Questions
Exam 11: Using Interviews and Focus Groups53 Questions
Exam 12: Using Questionnaires and Scales53 Questions
Exam 13: Managing Data and Introducing Data Analysis53 Questions
Exam 14: Analysing Quantitative Data53 Questions
Exam 15: Analysing Qualitative Data53 Questions
Exam 16: Drawing Conclusions and Writing Research53 Questions
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When you critique the use of observation in a research project you should consider the validity of the observation as a means of gathering data for that particular study. You should also consider the rigour with which the observation was designed, constructed and carried out.
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Participant observation is carried out by the researcher participating in some way in the activity or the phenomenon being observed.
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Covert observation is observation that is carried out covertly, or secretly, observation that is carried out without the knowledge of those who are being observed.
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The critical decisions to be made in any observation study are: deciding what exactly is to be observed; deciding how to conduct the observation; and deciding how to record the observation.
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It is through theorising the data gathered, through knitting the research that is being carried out into the body of knowledge, that the researcher makes their contribution to knowledge.
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As observation may be unstructured, semi structured or structured, so too the observation schedule can be unstructured, semi structured or structured. The observation schedule is designed to facilitate the recording of the observation, so if the observation is unstructured, so too will be the observation schedule. If the observation is semi structured, so too will be the observation schedule. If the observation is structured, so too will be the observation schedule.
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An observation schedule is the structure created by the researcher to facilitate the recording of the observations made.
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