Exam 11: Using Interviews and Focus Groups
Exam 1: Introducing Business Research53 Questions
Exam 2: Developing Research Skills50 Questions
Exam 3: Understanding Research Ethics44 Questions
Exam 4: Understanding Research Philosophy54 Questions
Exam 5: Developing a Research Proposal53 Questions
Exam 6: Reviewing the Literature53 Questions
Exam 7: Understanding Research Methodology and Design53 Questions
Exam 8: Understanding Research Methods, Populations and Sampling53 Questions
Exam 9: Using Secondary Data and Archival Sources48 Questions
Exam 10: Using Observation53 Questions
Exam 11: Using Interviews and Focus Groups53 Questions
Exam 12: Using Questionnaires and Scales53 Questions
Exam 13: Managing Data and Introducing Data Analysis53 Questions
Exam 14: Analysing Quantitative Data53 Questions
Exam 15: Analysing Qualitative Data53 Questions
Exam 16: Drawing Conclusions and Writing Research53 Questions
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In quantitative research, the researcher decides what needs to be known, and designs a very precise data gathering instrument to gather data in order to create knowledge.
(True/False)
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Focus groups and interviews are most frequently used to generated qualitative research, or qualitative data in research.
(True/False)
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In designing a data gathering instrument the most important issue is:
(Multiple Choice)
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Explain the value of the research diary when planning to conduct interviews for gathering data.
(Essay)
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Interviews are conducted differently in quantitative and qualitative research.
(True/False)
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In a one-to-one face-to-face interview one researcher conducts the interview:
(Multiple Choice)
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Copies of the data collection method(s) used in the research project should appear in the appendices of the research project. This provides for a more complete communication of the research project and it allows for a fuller critique of the research project.
(True/False)
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Quantitative data can be generated by focus groups and interviews using highly structured data gathering schedules, and/or through carrying out a large number of focus groups or interviews.
(True/False)
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Qualitative research is said to be subjective and situated within a framework of constructivism and/or interpretivism.
(True/False)
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Quantitative research is said to be objective and situated within a framework of positivism.
(True/False)
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Quantitative and qualitative researchers make different assumptions about:
(Multiple Choice)
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In synchronous online focus groups the focus group happens in real time using chat rooms or focus group software. Using conferencing software the participants in the focus groups can all see each other; using other software the typed contributions of participants are visible to all participants.
(True/False)
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In quantitative research, interviews are conducted in a structured, systematic manner. The researcher designs a structured interview schedule, which is like a questionnaire, and follows it rigidly, asking each interviewee the same questions in the same order.
(True/False)
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