Exam 11: Using Interviews and Focus Groups

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Interviews and focus groups are data gathering methods.

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In quantitative research, the researcher decides what needs to be known, and designs a very precise data gathering instrument to gather data in order to create knowledge.

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Focus groups and interviews are most frequently used to generated qualitative research, or qualitative data in research.

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The methodological framework is the:

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In designing a data gathering instrument the most important issue is:

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Explain the value of the research diary when planning to conduct interviews for gathering data.

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A focus group is the same as a group interview.

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Interviews and focus groups are research methodologies.

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Interviews are conducted differently in quantitative and qualitative research.

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In a one-to-one face-to-face interview one researcher conducts the interview:

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Copies of the data collection method(s) used in the research project should appear in the appendices of the research project. This provides for a more complete communication of the research project and it allows for a fuller critique of the research project.

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Quantitative data can be generated by focus groups and interviews using highly structured data gathering schedules, and/or through carrying out a large number of focus groups or interviews.

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Qualitative research is said to be subjective and situated within a framework of constructivism and/or interpretivism.

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Quantitative research is said to be objective and situated within a framework of positivism.

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Quantitative and qualitative researchers make different assumptions about:

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Interviews are used as data gathering methods when:

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In synchronous online focus groups the focus group happens in real time using chat rooms or focus group software. Using conferencing software the participants in the focus groups can all see each other; using other software the typed contributions of participants are visible to all participants.

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Focus groups are generally used when:

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In quantitative research, interviews are conducted in a structured, systematic manner. The researcher designs a structured interview schedule, which is like a questionnaire, and follows it rigidly, asking each interviewee the same questions in the same order.

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Interviews can be carried out:

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