Exam 12: Business Analytics

The IDC is a linear process.

DSS support semistructured and unstructured problems.

Examination of a problem occurs in the _________________________ phase.

If you are trying to figure out the impact of a 2 versus a 4 percent inflation rate on your profit, that is a ______________ analysis.

How do the problem structure and the nature of decisions relate to each other? How does IS support each level?

___________ is a subset of BI according to Thomas Davenport.

The main purpose of Cardlytics is to ______________.

The color ___________ in the Management Cockpit represents performance of internal processes and employees.

Business analytics answers the question ___________

The most popular BI tool is _______________.

____________ is NOT categorized as BI.

Revenue, ROI, overhead, and operational costs are ___________________________.

Data marts are used to __________________.

R&D tasks are ________________.

Which of the following is an informational role?

Data mining helps explain _____________ happened.

A major issue facing Cardlytics is ________.

Sentiment analysis extracts _________ information in source materials, which is particularly useful in __________.

Suppose you want to ensure your Northwest Division generates at least $2 million in revenue. You then use _____________ analysis to determine how much advertising dollars and how many salesmen need to be hired.

Which of the following is NOT a benefit of PLOT for ConocoPhillips?