Exam 11: Media Basics

Search marketing refers to the placement of out-of-home advertisements in locations with large populations.

Most media use intrusiveness to some degree as a way to grab the attention of media consumers.

The percentage of the media audience exposed at least once to the advertiser's message during a specific time frame is known as ________.

________ sites like MySpace and Facebook build on the interactivity of the Internet.

Traditional media have recently seen a decline in advertising due to increased marketing budgets spent on which of the following?

A local business that hires a sign holder to stand on the sidewalk,trying to catch the attention of passersby by promoting a special marketing event,is using ________.

Which term refers to the percent of viewers based on the number of television sets turned on?

Give an example of media convergence.

Describe the practice of product placement,explaining its advantages and disadvantages.

Which of the following is NOT a type of traditional measured media?

The ________ era features electronic information transmitted through the Internet and saw the birth of e-commerce.

What are two ways that an advertising message's frequency can be increased? Give an example of each.

In traditional mass media,communication is a one-way process.

The traditional media,such as print and broadcast,are considered ________ media.

Members of which of the following generational groups grew up with newspapers,magazines,and radio,but not television,cell phones,computers,or the Internet?

Traditional measured media such as print and broadcast are also referred to as ________ media channels.

For print media,________ refer(s)to copies sold,and ________ estimate(s)the actual readership.

A media mix is the way various types of media are strategically combined in a media plan.

Which of the following describes multichannel and multimarketing communication areas?

________ is branded entertainment,designed to engage customers with brands.