Chat with AIExam 17: Promotions
The media and non-media marketing pressure applied for a predetermined,limited period of time at the level of consumer,retailer,or wholesaler in order to stimulate trial,increase consumer demand,or improve product availability is categorized as ________.
(27) 
VerifiedC
Name and describe the four partnership programs discussed in your text.
(31) Verified(1) Co-marketing: Manufacturers develop marketing communication programs with their main retail accounts,instead of for them.Co-marketing can strengthen relationships between manufacturers and retailers.Programs are usually based on the lifestyle and purchasing habits of consumers who live in the area of a particular retailer.The partnership means that the advertising and sales promotion build equity for both parties.
(2) Co-branding: Two companies come together to offer a product.Both companies collaborate in the product's design and promotion.
(3) Licensing: Legally protected brand-identity items,such as logos,symbols,and brand characters must be licensed: a legal contract gives another company the right to use the brand-identity element.The company with an established brand "rents" that brand to other companies,allowing them to use its logo on their products and in their advertising and promotional events.They do this because it makes them money and extends their brand visibility.
(4) Tie-ins (cross promotions): A tie-in is an effective strategy for marketers using associations between complementary brands to make one plus one equal three.The intention is to spur impulse sales.Ads are designed to tie the two products together,and the sponsoring companies share the cost of the advertising.The reason for success is that brands can leverage similar strengths to achieve a bigger impact in the marketplace.
In which of the following does a company with an established brand "rent" that brand to other companies,allowing them to use its logo on their products and in their advertising and promotional events?
(39) VerifiedE
In what types of situations are price deals most likely to be effective?
(26) Which type of consumer sales promotion creates excitement by promising "something for nothing" and offering impressive prizes that consumers can win by chance?
(34) ________ is the term given to promotional stunts used at events,such as the Olympics,by companies that are not official sponsors of the event.
(34) Manufacturers direct more sales promotion dollars toward ________ than to ________.
(22) In a practice that is sometimes referred to as ________,trade promotions are directed at distribution channel members.
(38) Games and sweepstakes are both types of contests,only differing by the length of time they run.
(40) Companies within the same industry gather to present,demonstrate,and sell their merchandise at ________.
(45) A consumer is able to try a product or service through ________.
(28) Which of the following promotions would a marketer be most likely to use to build relationships with customers and to remind customers about the brand?
(32) ________ require only that participants submit their names to be included in a one-shot drawing or other chance selection.
(33) Beverly works at a specialty kitchen store.The manufacturer of a brand of gourmet mustard that is sold through her store pays her $1.00 for every jar she sells to consumers.What is this called?
(36) Which type of trade promotion rewards a reseller financially for purchase of a certain level of a product or support of a promotion?
(29) Promotions and advertisements for a brand should share a common strategy and voice.
(24) 
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