Exam 10: Visual Communication

Printers create the illusion of shades of color by using dots of color surrounded by ________.

Inexpensive,rough-surfaced,spongy paper that quickly absorbs ink on contact is known as ________.

Die cutting is a mechanical technique in which a sharp-edged stamp,or die,is used to cut out unusual shapes.

Discuss how the use of visuals can be related to the Facets Model of Effects.

During the Great Recession,how did some major brands,including Kraft and Walmart,change their type in ad messages in order to create a softer and less stiff appearance?

The tab on a file folder is an example of a(n)________.

A banner ad placed on a news website should be designed using the same design and layout principles as those that guide the creation of ads placed in print newspapers.

Refer to the following passage to answer the questions below. Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so it would like to keep the costs of production as low as possible. This means that the creation of original art in the ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old. -What color or colors should Kimberly use to convey the mood she desires?

Print ads with color tend to get more attention than ads without color.

Which type of design uses flowing,curved lines reminiscent of vines and flowers?

A print advertisement for a movie features the title of the movie,the names of the actors appearing in the movie,and boldfaced,all caps quotes from respected movie critics praising the film.The ad uses only black,white,and red ink.Which type of layout does this ad use?

Name and describe primary elements of the art director's toolkit for print advertising.

Visuals persist in the mind because people generally remember messages as visual fragments,or key images that are filed easily in their minds.

Refer to the following passage to answer the questions below. Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so it would like to keep the costs of production as low as possible. This means that the creation of original art in the ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old. -Which design principles are most appropriate for what Kimberly wants to do?

Explain why pictures are important in print ads.

Compare and contrast the responsibilities of a producer and a director in a broadcast production.

Which of the following represents the correct order of the television postproduction output?

A(n)________ writes the script for a broadcast production.

Refer to the following passage to answer the questions below. A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that "doctors have been concerned about your weight all your life." The baby's face gradually turns into that of a woman who is attractive yet overweight, and the copy says, "Meridia can help-just ask your doctor." Then the scene shifts, rather abruptly, to the name of the prescription medication. -The technique in which the baby's face gradually changes into a woman's face is known as ________.

A perfume maker wants to create an advertisement that gives consumers the chance to experience a new perfume.The perfume maker should choose to advertise in a magazine rather than in a newspaper.