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The Media and Non-Media Marketing Pressure Applied for a Predetermined,limited

Question 1

Multiple Choice

The media and non-media marketing pressure applied for a predetermined,limited period of time at the level of consumer,retailer,or wholesaler in order to stimulate trial,increase consumer demand,or improve product availability is categorized as ________.


A) advertising
B) public relations
C) sales promotion
D) personal selling
E) event sponsorship

Correct Answer:

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