Question 1

"Putting on the ritz" means ___________________.

Accepted Answer

A)  that you are dressing up like Cesar Ritz 
B)  living, behaving, or dressing in a refined and fashionable manner 
C)  putting on pretentious airs to impress others 
D)  providing excellent service to guests 
A)  that you are dressing up like Cesar Ritz 
B)  living, behaving, or dressing in a refined and fashionable manner 
C)  putting on pretentious airs to impress others 
D)  providing excellent service to guests B

Question 2

Maintaining a favourable image for a lodging property is a role that typically falls to the advertising team.

Accepted Answer

A) True 
 B)False  False

Question 3

Large hotels have two distinct areas of operation: the front of the house and the back of the house.
Explain the difference between these two areas by:
a)choosing three front-of-the-house departments and summarizing their daily duties
b)choosing three back-of-the-house departments and summarizing their daily duties
c)Choose one department from the front of the house and one from the back of the house you would like to work in, explaining the reasons for your choice.

Accepted Answer

Front of the house has personal one-on-one contact with the guest, whereas back of the house usually does not.
a)Front of the house departments:
Front office and guest services (check in, check out, concierge services, reservations)
Housekeeping (cleaning rooms and public areas)
Food and Beverage (dining rooms and bars)
Sales and marketing (set up banquets, special events, conferences/conventions)
b)Back of the house departments:
Administration (management/reception staff)
Accounting (all financial transactions)
Engineering (upkeep and maintenance of the hotel)
Security (overall safety of guests and the property)
Food and Beverage (kitchen staff)
c)Answers will vary.

Question 4

When a city centre hotel determines that it needs to increase its business services to business clientele, it is focusing on __________________.

Accepted Answer

A)  demographics 
B)  psychographics 
C)  purpose of visit 
D)  geographic location 
A)  demographics 
B)  psychographics 
C)  purpose of visit 
D)  geographic location

Question 5

When a guest supplies their credit card at the time of booking as a form of payment, they have a confirmed reservation and can arrive at any time.

Accepted Answer

A) True 
 B)False

Question 6

REITS is __________________________.

Accepted Answer

A)  a new method hotel chains use to raise cash for expansion by selling shares 
B)  a new reservation system that automatically creates customer profiles 
C)  a group of hoteliers who band together under the brand name for advertising purposes 
D)  a new method of managing a hotel 
A)  a new method hotel chains use to raise cash for expansion by selling shares 
B)  a new reservation system that automatically creates customer profiles 
C)  a group of hoteliers who band together under the brand name for advertising purposes 
D)  a new method of managing a hotel

Question 7

In a hotel's marketing mix, what would be considered part of "place"?

Accepted Answer

A)  Location 
B)  A travel agency 
C)  Parking facilities 
D)  Type of hotel room 
A)  Location 
B)  A travel agency 
C)  Parking facilities 
D)  Type of hotel room

Question 8

Accommodations that provide communal washrooms and bedrooms along with the use of a kitchen are called hostels.

Accepted Answer

A) True 
 B)False

Question 9

Room service is seldom available in suburban hotels but always available at downtown hotels.

Accepted Answer

A) True 
 B)False

Question 10

The major difference between a motel and a hotel is that a motel has rooms with direct access to the parking lot.

Accepted Answer

A) True 
 B)False

Question 11

Franchising is a popular method of expansion used in many business operations, including hotels, restaurants, and travel agencies.
a)Define the term franchise.
b)Summarize four advantages and disadvantages to owning a franchise.
c)Would you choose this business format as part of your future career plans? Why or why not? Explain your answer.
d)What is an FAC and would you consider joining one? Explain your decision.

Accepted Answer

a)Franchise: A business format purchased

Question 12

Becoming associated with the Canadian Automobile Association and the Hotel Association of Canada _______________________.

Accepted Answer

A)  is standard for every hotel property in Canada 
B)  helps smaller, independently owed hotels to compete with larger chains 
C)  improves the reputation of your franchise 
D)  is a legal requirement when establishing a REIT 
A)  is standard for every hotel property in Canada 
B)  helps smaller, independently owed hotels to compete with larger chains 
C)  improves the reputation of your franchise 
D)  is a legal requirement when establishing a REIT

Question 13

A franchisor is the purchaser of a franchise operation.

Accepted Answer

A) True 
 B)False

Question 14

When a customer checks in at 11:00 a.m.and checks out by 5:00 p.m., what rate would a hotel normally charge?

Accepted Answer

A)  A confirmed rate 
B)  A rack rate 
C)  A packaged rate 
D)  A day rate 
A)  A confirmed rate 
B)  A rack rate 
C)  A packaged rate 
D)  A day rate

Question 15

An individual hotel owner wishing to have the benefits of a large chain or franchise but not wanting to give up control of his hotel would probably choose to become part of a _________________.

Accepted Answer

A)  consortium 
B)  referral system 
C)  franchise 
D)  REIT 
A)  consortium 
B)  referral system 
C)  franchise 
D)  REIT

Question 16

Hotel employees who seldom come into direct contact with guests work in the back of the house.

Accepted Answer

A) True 
 B)False

Question 17

Hotels will take a greater number of room reservations than they have rooms available (i.e., overbook)because __________________.

Accepted Answer

A)  the statistics look good when an occupancy rate is sent to headquarters 
B)  they know a percentage of confirmed reservations will not be picked up 
C)  it is easy to find additional rooms for additional customers 
D)  of seasonality 
A)  the statistics look good when an occupancy rate is sent to headquarters 
B)  they know a percentage of confirmed reservations will not be picked up 
C)  it is easy to find additional rooms for additional customers 
D)  of seasonality

Question 18

Campgrounds continue to be popular with cost-conscious travellers.

Accepted Answer

A) True 
 B)False

Question 19

Lower borrowing costs, national advertising, and managerial assistance are advantages of what type of hotel ownership/management?

Accepted Answer

A)  Individual ownership 
B)  Franchise 
C)  Management contract 
D)  Chain ownership 
A)  Individual ownership 
B)  Franchise 
C)  Management contract 
D)  Chain ownership

Question 20

Marketing the accommodations sector can be challenging because of the unique characteristics of the product.Explain the following and identify one method a hotel might use to control:
a)intangibility of the product
b)seasonality
c)quality of the product (which is often dependent on factors beyond the control of the manager/owner)
d)perishability
e)pricing
f)promotion

Accepted Answer

a)Because the purchaser cannot see or ex

"Putting on the ritz" means ___________________.

Maintaining a favourable image for a lodging property is a role that typically falls to the advertising team.

When a city centre hotel determines that it needs to increase its business services to business clientele, it is focusing on __________________.

When a guest supplies their credit card at the time of booking as a form of payment, they have a confirmed reservation and can arrive at any time.

REITS is __________________________.

In a hotel's marketing mix, what would be considered part of "place"?

Accommodations that provide communal washrooms and bedrooms along with the use of a kitchen are called hostels.

Room service is seldom available in suburban hotels but always available at downtown hotels.

The major difference between a motel and a hotel is that a motel has rooms with direct access to the parking lot.

Becoming associated with the Canadian Automobile Association and the Hotel Association of Canada _______________________.

A franchisor is the purchaser of a franchise operation.

When a customer checks in at 11:00 a.m.and checks out by 5:00 p.m., what rate would a hotel normally charge?

An individual hotel owner wishing to have the benefits of a large chain or franchise but not wanting to give up control of his hotel would probably choose to become part of a _________________.

Hotel employees who seldom come into direct contact with guests work in the back of the house.

Hotels will take a greater number of room reservations than they have rooms available (i.e., overbook)because __________________.

Campgrounds continue to be popular with cost-conscious travellers.

Lower borrowing costs, national advertising, and managerial assistance are advantages of what type of hotel ownership/management?

Understanding Tourism

Tourism Guests and Hosts

Planning, Developing, and Marketing a Destination

Transportation

Food and Beverage

Recreation

Adventure Tourism and Outdoor Recreation

Events

Travel Services

Tourism Services

Challenges and the Future

Filters

Exam 5: Accommodations

"Putting on the ritz" means ___________________.

Maintaining a favourable image for a lodging property is a role that typically falls to the advertising team.

When a city centre hotel determines that it needs to increase its business services to business clientele, it is focusing on __________________.

When a guest supplies their credit card at the time of booking as a form of payment, they have a confirmed reservation and can arrive at any time.

REITS is __________________________.

In a hotel's marketing mix, what would be considered part of "place"?

Accommodations that provide communal washrooms and bedrooms along with the use of a kitchen are called hostels.

Room service is seldom available in suburban hotels but always available at downtown hotels.

The major difference between a motel and a hotel is that a motel has rooms with direct access to the parking lot.

Becoming associated with the Canadian Automobile Association and the Hotel Association of Canada _______________________.

A franchisor is the purchaser of a franchise operation.

When a customer checks in at 11:00 a.m.and checks out by 5:00 p.m., what rate would a hotel normally charge?

An individual hotel owner wishing to have the benefits of a large chain or franchise but not wanting to give up control of his hotel would probably choose to become part of a _________________.

Hotel employees who seldom come into direct contact with guests work in the back of the house.

Hotels will take a greater number of room reservations than they have rooms available (i.e., overbook)because __________________.

Campgrounds continue to be popular with cost-conscious travellers.

Lower borrowing costs, national advertising, and managerial assistance are advantages of what type of hotel ownership/management?

Understanding Tourism

Tourism Guests and Hosts

Planning, Developing, and Marketing a Destination

Transportation

Food and Beverage

Recreation

Adventure Tourism and Outdoor Recreation

Events

Travel Services

Tourism Services

Challenges and the Future

Filters