Exam 7: New Product Planning and Development

WallFlower,Inc.sells cards,gift-wrapping materials,and collectibles.To boost sales of their products,WallFlower added fresh-cut flower arrangements to its product offering.In which of the new product categories would the floral arrangements fall?

Which of the following is critical to providing an atmosphere that stimulates new product activity?

On earnings associated with new products,it is critical that:

Which of the following is a key component that contributes to the success of new product development efforts?

The product-launch step where the firm commits to introducing the product into the marketplace is referred to as _____.

Which of the following observations about new product policy is true?

Rita is a successful entrepreneur who owns a small coffee shop.She serves her customers her own homemade brew of coffee.Recently she developed a new tasty brew and gave free samples of this to her regular customers.She then got them to give their feedback.This is an example of _____.

What is the practical issue surrounding product safety?

Members of a venture team that is trying to create a new product are worried that by the time the finished product is released,customer needs might change.Consequently,the product,unable to satisfy the customers' needs,would become a failure.Which of the following best describes this risk of developing the new product?

Why is it important to design a new product with both ease of use and aesthetic appeal?

What does strategic risk involve?

Helen is an engineer who is part of a cross-functional team that is trying to design a new product.Before she was assigned to the team,Helen had been placed in a retail sales position on a temporary basis.The company had hoped that direct contact with customers and the company's competitors would help her better understand current market needs,which would in turn lead to the development of successful new products.Which of the following mechanisms was Helen's company trying to implement?

Which of the following is an example of a product development strategy?

Which of the following is the least costly stage in the new product development process?

In the idea screening phase of new product development,a firm finds that it lacks the resources and expertise necessary to produce the product.Which of the following is the best course of action for the firm?

Which of the following pertains to repositioning?

_____ is a method of creating and managing the project teams,where groups in different areas of the company simultaneously work on the project.

The producer's statement of what it will do to compensate the buyer if the product is defective or does not work properly is known as a(n)_____.

Minefree Games Inc.develops and markets mobile entertainment software.The company's application portfolio includes single and multiplayer games,ring tones,and other entertainment content.Their most popular mobile game is the Nightfly200.Recently,they released a new,improved version compatible with all major mobile handsets,the Nightfly201 series.Which of the following product categories would best describe the Nightfly201 series?

Which of the following should be specified by the policy-making criteria on new products?