Exam 7: New Product Planning and Development

For the last decade,Green Giant has sold frozen vegetables in various types of sauces.In 2002,the company changed its packaging and began offering frozen vegetables in resealable bags with separate frozen sauce pellets.In which of the new product categories would this new method of packaging frozen vegetables fall?

Identify the stage of new product development process where emphasis is given to following up on such things as bugs in the design,production costs,quality control,and inventory requirements.

A current product of a company has been enhanced to better serve consumer needs.The new product would fall into which of the following categories?

Which of the following refers to the elapsed time between product definition and product availability?

Which of the following observations is correct?

_____ refers to a method used for creating and managing the project team,where a project team can work in relative privacy away from the rest of the organization.

Which of the following is essential to the generation of new product ideas?

Best City Co.opened cellular phone stores at nine locations in Manhattan to gauge consumer's reactions to them.These stores,called Best City Mobile,carried more than 80 cell phones from big manufacturers.Shoppers had the option to choose from seven mobile phone service carriers.Based on positive consumer reaction and the success of these stores,Best City opened stores nationwide.This is an example of _____.

The primary reason for new product failure is the inability of the selling company to match its offering to the _____.

The appearance of special guest stars on a regular television show is a strategy used to find new viewers for the existing show.It also helps in increasing the market share of the network that airs the show.Television networks encourage such guest appearances to implement which of the following growth strategies?