Exam 3: Consumer Behavior

Karen wants a new laptop.She has looked at several brands and found one model that has all the specifications she wants and falls within her budget as well.Which of the following stages of the consumer decision making process is Karen currently in?

Which situational influence includes an intent or requirement to select,shop for or obtain information about a general or specific purchase?

Groups that an individual looks to when forming attitudes and opinions are _____.

An article in a local newspaper ranks the facilities of nursing homes in the immediate area on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be an example of a(n)_____ source of information.

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

For which of the following purchases would a consumer be most likely to engage in limited decision making?

Which of the following observations about social classes in the United States is true?

Which of the following situational influences provides additional depth to a description of a situation by incorporating details of the persons present,their characteristics,their apparent roles and interpersonal interactions?

The behavior of individual members is influenced by social classes which tend to have:

Maslow assumes that satisfaction of _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.

For the marketing manager,social classes offer some insights into consumer behavior that are potentially useful:

A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?

Marketers can create brand equity by:

The _____ continue to pursue ease of labor and leisure because for them "keeping up with the times" focuses on the mechanical and recreational.

The starting point in the buying process involves the:

Which of the following sources of information regarding a purchase decision refers to handling,examining,and trying out the product while shopping?

Which of the following products is likely to elicit the greatest reference group influence?

Which of the following conditions would lead to an increase in postdecision dissonance?

For a high-involvement product purchase,consumers are likely to:

A high degree of product involvement typically encourages _____ decision-making by consumers.