Exam 6: Segmentation, targeting, and Positioning

According to the text,for sports marketers engaged in the strategic sports marketing process,two common goals are attracting more fans and keeping them.Benefit segmentation lies at the heart of these two objectives.

According to the text,_____ is defined as fixing your sports entity in the minds of consumers in the target market.

A target marketing segment must be reachable.This includes ______.

Perceptual maps are best used by sports marketers to examine _____.

When the NHL ran ads featuring celebrities,such as Shania Twain,Jim Belushi,and Cuba Gooding Jr.,about cracking down on violence (in game fighting)they were using repositioning.

Demographic segmentation is used very little in sports marketing,because it is narrow in its scope and the information for this technique is hard to come by.

Construct a perceptual map to explain the differences between sports and other entertainment choices.

_____ segmentation is simple but powerful in the sport marketing industry,and is closely associated with the statement "rooting for the home team."

Apply market selection decisions (segmentation,targeting,positioning)to minor league baseball.