Question 1

According to the text,_____ or _____ factors are those influences outside the individual participant that affect the decision-making process.

Accepted Answer

A)  psychological; internal 
B)  psychological; external 
C)  sociological; internal 
D)  sociological; external 
E)  both a and c 
A)  psychological; internal 
B)  psychological; external 
C)  sociological; internal 
D)  sociological; external 
E)  both a and c D

Question 2

Briefly describe how the external/sociological factors in the model of participant consumption behavior would impact a consumer's decision to play golf.

Accepted Answer

The consumer might choose golf because of the current culture.The sport of golf has become an every-type-of-person sport.It can be played on every type of economic level (from inexpensive local public courses to private expensive clubs),and can satisfy social class (who one chooses to play with),and family needs (fathers,mothers,sons,and daughters play).

Question 3

In the text,a popular theory of human motivation (Maslow's hierarchy of needs)is based on a set classification of needs.Using the social needs level,describe why a midlevel company executive would choose to play in a weekend golf charity sponsored by his company.

Accepted Answer

The executive would be satisfying a need of belonging.For many people,sport participation is their only way of being part of a group and interacting with others.This could also help the executive's need to be respected in some way by his/her peers in the office.

Question 4

Relatively homogeneous divisions within a society that contain people with similar values,needs,lifestyles,and behaviors are called _____.

Accepted Answer

A)  reference groups 
B)  minicultures 
C)  social classes 
D)  social groups 
E)  none of the above 
A)  reference groups 
B)  minicultures 
C)  social classes 
D)  social groups 
E)  none of the above

Question 5

According to the text,perception is defined as the complex process of selecting,organizing,and interpreting small stimuli,such as sports.

Accepted Answer

A) True 
 B)False

Question 6

Actions performed when searching for,participating in,and evaluating sports activities that consumers feel will satisfy their needs is described as _____.

Accepted Answer

A)  the simplified model of the consumer-supplier relationship 
B)  internal factors of participation 
C)  situational factors 
D)  participant consumption behavior 
E)  none of the above 
A)  the simplified model of the consumer-supplier relationship 
B)  internal factors of participation 
C)  situational factors 
D)  participant consumption behavior 
E)  none of the above

Question 7

Personality,motivation,learning,and perception are some of the basic _____ or _____ factors that will be unique to each individual and guide sports participation decisions.

Accepted Answer

A)  psychological; external 
B)  psychological; esteem 
C)  psychological; internal 
D)  psychological; self-actualization 
E)  none of the above 
A)  psychological; external 
B)  psychological; esteem 
C)  psychological; internal 
D)  psychological; self-actualization 
E)  none of the above

Question 8

Sports marketers would use an individual's _____ profile and the likelihood of participating in a particular sport.

Accepted Answer

A)  personality 
B)  motivational 
C)  social needs 
D)  esteem needs 
E)  both b and d 
A)  personality 
B)  motivational 
C)  social needs 
D)  esteem needs 
E)  both b and d

Question 9

Friends,coworkers,and other non-family members to whom the participant looks for guidance in choosing whether to play a sport are _____.

Accepted Answer

A)  reference groups 
B)  referral groups 
C)  initiators 
D)  purchase mentors 
E)  none of the above 
A)  reference groups 
B)  referral groups 
C)  initiators 
D)  purchase mentors 
E)  none of the above

Question 10

Marketing the sport of tennis based on participants' desire to feel better about themselves is an example of which level of Maslow's hierarchy of needs?

Accepted Answer

A)  physiological 
B)  self-actualization 
C)  esteem 
D)  social 
E)  none of the above 
A)  physiological 
B)  self-actualization 
C)  esteem 
D)  social 
E)  none of the above

Question 11

One behavioral learning theory of importance to sports marketers is _____.

Accepted Answer

A)  operant conditioning 
B)  social conditioning 
C)  group conditioning 
D)  social learning 
E)  both c and d 
A)  operant conditioning 
B)  social conditioning 
C)  group conditioning 
D)  social learning 
E)  both c and d

Question 12

The _____ is (are)the foundation of the model of participant consumption.

Accepted Answer

A)  internal factors 
B)  decision-making process 
C)  situational factors 
D)  participant consumption behavior 
E)  none of the above 
A)  internal factors 
B)  decision-making process 
C)  situational factors 
D)  participant consumption behavior 
E)  none of the above

Question 13

According to the text,during _____,consumers realize they have a need that is not presently being met.

Accepted Answer

A)  problem recognition 
B)  situational recognition 
C)  problem definition 
D)  external recognition 
E)  internal problem solving 
A)  problem recognition 
B)  situational recognition 
C)  problem definition 
D)  external recognition 
E)  internal problem solving

Question 14

Watching others participate in sports and learning from them is called _____.

Accepted Answer

A)  behavioral learning 
B)  cognitive learning 
C)  social learning 
D)  operant learning 
E)  none of the above 
A)  behavioral learning 
B)  cognitive learning 
C)  social learning 
D)  operant learning 
E)  none of the above

Question 15

When the sports marketer is conducting an information search,he/she will use external sources.All of the following are examples of external sources EXCEPT _____.

Accepted Answer

A)  personal sources 
B)  marketing sources 
C)  experiential sources 
D)  situational sources 
E)  none of the above 
A)  personal sources 
B)  marketing sources 
C)  experiential sources 
D)  situational sources 
E)  none of the above

Question 16

Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.

Accepted Answer

Participant consumption behavior is defi

Question 17

The decision-making process is the foundation of the text's model of participant consumption.It is a five-step process that consumers use when deciding to participate in a specific sport or activity.

Accepted Answer

A) True 
 B)False

Question 18

According to the text,there are three types of external sources: personal,marketing,and secondary.

Accepted Answer

A) True 
 B)False

Question 19

Participant consumption behavior is defined as actions performed when searching for,participating in,and evaluating sports activities.

Accepted Answer

A) True 
 B)False

Question 20

Using the model of participant consumption behavior discussed in the text,describe the internal/psychological factors as they relate to a participant in a competitive adult soccer league.

Accepted Answer

An adult might choose this sport because

According to the text,_ or _ factors are those influences outside the individual participant that affect the decision-making process.

Briefly describe how the external/sociological factors in the model of participant consumption behavior would impact a consumer's decision to play golf.

In the text,a popular theory of human motivation (Maslow's hierarchy of needs)is based on a set classification of needs.Using the social needs level,describe why a midlevel company executive would choose to play in a weekend golf charity sponsored by his company.

Relatively homogeneous divisions within a society that contain people with similar values,needs,lifestyles,and behaviors are called _____.

According to the text,perception is defined as the complex process of selecting,organizing,and interpreting small stimuli,such as sports.

Actions performed when searching for,participating in,and evaluating sports activities that consumers feel will satisfy their needs is described as _____.

Personality,motivation,learning,and perception are some of the basic _ or _ factors that will be unique to each individual and guide sports participation decisions.

Sports marketers would use an individual's _____ profile and the likelihood of participating in a particular sport.

Friends,coworkers,and other non-family members to whom the participant looks for guidance in choosing whether to play a sport are _____.

Marketing the sport of tennis based on participants' desire to feel better about themselves is an example of which level of Maslow's hierarchy of needs?

One behavioral learning theory of importance to sports marketers is _____.

The _____ is (are)the foundation of the model of participant consumption.

According to the text,during _____,consumers realize they have a need that is not presently being met.

Watching others participate in sports and learning from them is called _____.

When the sports marketer is conducting an information search,he/she will use external sources.All of the following are examples of external sources EXCEPT _____.

Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.

The decision-making process is the foundation of the text's model of participant consumption.It is a five-step process that consumers use when deciding to participate in a specific sport or activity.

According to the text,there are three types of external sources: personal,marketing,and secondary.

Participant consumption behavior is defined as actions performed when searching for,participating in,and evaluating sports activities.

Using the model of participant consumption behavior discussed in the text,describe the internal/psychological factors as they relate to a participant in a competitive adult soccer league.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Sponsorship Programs

Pricing Concepts and Strategies

Implementing and Controlling the Strategic Sports Marketing Process

Filters

Exam 4: Understanding Participants As Consumers

According to the text,_____ or _____ factors are those influences outside the individual participant that affect the decision-making process.

Briefly describe how the external/sociological factors in the model of participant consumption behavior would impact a consumer's decision to play golf.

In the text,a popular theory of human motivation (Maslow's hierarchy of needs)is based on a set classification of needs.Using the social needs level,describe why a midlevel company executive would choose to play in a weekend golf charity sponsored by his company.

Relatively homogeneous divisions within a society that contain people with similar values,needs,lifestyles,and behaviors are called _____.

According to the text,perception is defined as the complex process of selecting,organizing,and interpreting small stimuli,such as sports.

Actions performed when searching for,participating in,and evaluating sports activities that consumers feel will satisfy their needs is described as _____.

Personality,motivation,learning,and perception are some of the basic _____ or _____ factors that will be unique to each individual and guide sports participation decisions.

Sports marketers would use an individual's _____ profile and the likelihood of participating in a particular sport.

Friends,coworkers,and other non-family members to whom the participant looks for guidance in choosing whether to play a sport are _____.

Marketing the sport of tennis based on participants' desire to feel better about themselves is an example of which level of Maslow's hierarchy of needs?

One behavioral learning theory of importance to sports marketers is _____.

The _____ is (are)the foundation of the model of participant consumption.

According to the text,during _____,consumers realize they have a need that is not presently being met.

Watching others participate in sports and learning from them is called _____.

When the sports marketer is conducting an information search,he/she will use external sources.All of the following are examples of external sources EXCEPT _____.

Define participant consumption behavior and briefly describe why sports marketers would need to understand this type of behavior.

The decision-making process is the foundation of the text's model of participant consumption.It is a five-step process that consumers use when deciding to participate in a specific sport or activity.

According to the text,there are three types of external sources: personal,marketing,and secondary.

Participant consumption behavior is defined as actions performed when searching for,participating in,and evaluating sports activities.

Using the model of participant consumption behavior discussed in the text,describe the internal/psychological factors as they relate to a participant in a competitive adult soccer league.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Sponsorship Programs

Pricing Concepts and Strategies

Implementing and Controlling the Strategic Sports Marketing Process

Filters

According to the text,_ or _ factors are those influences outside the individual participant that affect the decision-making process.

Personality,motivation,learning,and perception are some of the basic _ or _ factors that will be unique to each individual and guide sports participation decisions.