Question 1

In sports marketing,communication may be formal or informal and may use a number of different channels.

Accepted Answer

A) True 
 B)False  True

Question 2

In the text,encouraging intrapreneurship is listed as part of the creative process.List and describe three guidelines for encouraging intrapreneurship.

Accepted Answer

1.Tolerate failure and encourage risk: have goals of 25-30 percent of sales from products introduced within the first five years.
2.Keep divisions small: this will encourage teamwork and close relationships.
3.Stay close to the customer: frequent contact with the customer can offer opportunities to brainstorm new ideas with them.

Question 3

_____ and _____ are vital for the implementation of the sports marketing plan,because putting together an effective marketing team is considered one of the cornerstones of the implementation process.

Accepted Answer

A)  Communication; budgeting 
B)  Creativity; communication 
C)  Staffing; skills 
D)  Creativity; skills 
E)  Budgeting; skills 
A)  Communication; budgeting 
B)  Creativity; communication 
C)  Staffing; skills 
D)  Creativity; skills 
E)  Budgeting; skills C

Question 4

A crisis plan should include _____.

Accepted Answer

A)  well-defined organizational response strategies 
B)  specific procedures for responding to crises 
C)  steps to deal with media impact 
D)  efficient ways to deal with a variety of problems 
E)  all of the above 
A)  well-defined organizational response strategies 
B)  specific procedures for responding to crises 
C)  steps to deal with media impact 
D)  efficient ways to deal with a variety of problems 
E)  all of the above

Question 5

When encouraging intrapreneurship,staying close to the customer is not considered an important component.

Accepted Answer

A) True 
 B)False

Question 6

List and describe the seven elements for successfully implementing the strategic sports marketing process.

Accepted Answer

1.Communication: essential for implement

Question 7

The text gives a list of general competencies necessary for all sports marketing managers.List three of these competencies.

Accepted Answer

Sport marketers should be able

Question 8

One way of coordinating people and tasks in a sports organization is by the use of _____.

Accepted Answer

A)  Theory B management 
B)  Total Quality Management (TQM) 
C)  customer driven management 
D)  sports orientation 
E)  Theory A management 
A)  Theory B management 
B)  Total Quality Management (TQM) 
C)  customer driven management 
D)  sports orientation 
E)  Theory A management

Question 9

?Sports marketing plans being constructed in an uncertain environment creates the need for _____ control.

Accepted Answer

A)  process 
B)  planning assumptions 
C)  premise 
D)  contingency 
E)  strategic 
A)  process 
B)  planning assumptions 
C)  premise 
D)  contingency 
E)  strategic

Question 10

According to the text,effective _____ requires a leadership style that allows and encourages an understanding of the marketing plan by all members of the sports marketing team.

Accepted Answer

A)  communication 
B)  budgeting 
C)  analysis 
D)  control 
E)  none of the above 
A)  communication 
B)  budgeting 
C)  analysis 
D)  control 
E)  none of the above

Question 11

The basis of a successful strategic implementation is _____.

Accepted Answer

A)  communication 
B)  coordination 
C)  creativity 
D)  budgeting 
E)  all of the above 
A)  communication 
B)  coordination 
C)  creativity 
D)  budgeting 
E)  all of the above

Question 12

A crisis plan should never include steps that deal with potential media impact that enhances the sport organization image.

Accepted Answer

A) True 
 B)False

Question 13

One of the more useful methods of financial analysis for control purposes is known as ratio analysis.

Accepted Answer

A) True 
 B)False

Question 14

Putting a sports marketing strategy into action is described as _____.

Accepted Answer

A)  controlling 
B)  market planning 
C)  implementation 
D)  strategy formulation 
E)  segmentation 
A)  controlling 
B)  market planning 
C)  implementation 
D)  strategy formulation 
E)  segmentation

Question 15

According to the text,without the _____,innovation is unlikely,if not impossible.

Accepted Answer

A)  creative process 
B)  reward process 
C)  budgeting process 
D)  information process 
E)  communication process 
A)  creative process 
B)  reward process 
C)  budgeting process 
D)  information process 
E)  communication process

Question 16

According to the text,there is only one "correct" reward system.

Accepted Answer

A) True 
 B)False

Question 17

Evaluation of plans,activities,and results is called _____.

Accepted Answer

A)  execution 
B)  strategic planning 
C)  strategic control 
D)  implementation 
E)  segmenting 
A)  execution 
B)  strategic planning 
C)  strategic control 
D)  implementation 
E)  segmenting

Question 18

Ratio analysis is listed as a useful method of finances of the control phase for the implementation of the sports marketing plan.List three types that are given in the text.

Accepted Answer

1.Profitability Ratios: provide an indic

Question 19

Accurate _____ is an essential guide for decision making and action,and necessary for all phases of the strategic sports marketing process.

Accepted Answer

A)  creativity 
B)  budgeting 
C)  timing 
D)  information 
E)  both b and c 
A)  creativity 
B)  budgeting 
C)  timing 
D)  information 
E)  both b and c

Question 20

One of the basic functions of good sport marketers is _____.

Accepted Answer

A)  the ability to speak in front of audiences 
B)  to be a former athlete 
C)  the ability to write computer programs 
D)  the ability to engage in graphic design 
E)  both b and c 
A)  the ability to speak in front of audiences 
B)  to be a former athlete 
C)  the ability to write computer programs 
D)  the ability to engage in graphic design 
E)  both b and c

In sports marketing,communication may be formal or informal and may use a number of different channels.

In the text,encouraging intrapreneurship is listed as part of the creative process.List and describe three guidelines for encouraging intrapreneurship.

_ and _ are vital for the implementation of the sports marketing plan,because putting together an effective marketing team is considered one of the cornerstones of the implementation process.

A crisis plan should include _____.

When encouraging intrapreneurship,staying close to the customer is not considered an important component.

List and describe the seven elements for successfully implementing the strategic sports marketing process.

The text gives a list of general competencies necessary for all sports marketing managers.List three of these competencies.

One way of coordinating people and tasks in a sports organization is by the use of _____.

?Sports marketing plans being constructed in an uncertain environment creates the need for _____ control.

According to the text,effective _____ requires a leadership style that allows and encourages an understanding of the marketing plan by all members of the sports marketing team.

The basis of a successful strategic implementation is _____.

A crisis plan should never include steps that deal with potential media impact that enhances the sport organization image.

One of the more useful methods of financial analysis for control purposes is known as ratio analysis.

Putting a sports marketing strategy into action is described as _____.

According to the text,without the _____,innovation is unlikely,if not impossible.

According to the text,there is only one "correct" reward system.

Evaluation of plans,activities,and results is called _____.

Ratio analysis is listed as a useful method of finances of the control phase for the implementation of the sports marketing plan.List three types that are given in the text.

Accurate _____ is an essential guide for decision making and action,and necessary for all phases of the strategic sports marketing process.

One of the basic functions of good sport marketers is _____.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Sponsorship Programs

Pricing Concepts and Strategies

Filters

Exam 13: Implementing and Controlling the Strategic Sports Marketing Process

In sports marketing,communication may be formal or informal and may use a number of different channels.

In the text,encouraging intrapreneurship is listed as part of the creative process.List and describe three guidelines for encouraging intrapreneurship.

_____ and _____ are vital for the implementation of the sports marketing plan,because putting together an effective marketing team is considered one of the cornerstones of the implementation process.

A crisis plan should include _____.

When encouraging intrapreneurship,staying close to the customer is not considered an important component.

List and describe the seven elements for successfully implementing the strategic sports marketing process.

The text gives a list of general competencies necessary for all sports marketing managers.List three of these competencies.

One way of coordinating people and tasks in a sports organization is by the use of _____.

?Sports marketing plans being constructed in an uncertain environment creates the need for _____ control.

According to the text,effective _____ requires a leadership style that allows and encourages an understanding of the marketing plan by all members of the sports marketing team.

The basis of a successful strategic implementation is _____.

A crisis plan should never include steps that deal with potential media impact that enhances the sport organization image.

One of the more useful methods of financial analysis for control purposes is known as ratio analysis.

Putting a sports marketing strategy into action is described as _____.

According to the text,without the _____,innovation is unlikely,if not impossible.

According to the text,there is only one "correct" reward system.

Evaluation of plans,activities,and results is called _____.

Ratio analysis is listed as a useful method of finances of the control phase for the implementation of the sports marketing plan.List three types that are given in the text.

Accurate _____ is an essential guide for decision making and action,and necessary for all phases of the strategic sports marketing process.

One of the basic functions of good sport marketers is _____.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Sponsorship Programs

Pricing Concepts and Strategies

Filters

_ and _ are vital for the implementation of the sports marketing plan,because putting together an effective marketing team is considered one of the cornerstones of the implementation process.