Question 1

The promotion mix is composed of all the following EXCEPT _____.

Accepted Answer

A)  advertising 
B)  sales promotion 
C)  propaganda 
D)  public or community relations 
E)  sponsorship 
A)  advertising 
B)  sales promotion 
C)  propaganda 
D)  public or community relations 
E)  sponsorship

Question 2

Credibility is the source's (athletes,teams,leagues)perceived expertise and trustworthiness.

Accepted Answer

A) True 
 B)False

Question 3

Distractions or distortions during the communications process that prevents the message from being effectively communicated are called _____.

Accepted Answer

A)  noise 
B)  interruptions 
C)  "glitches" 
D)  static 
E)  none of the above 
A)  noise 
B)  interruptions 
C)  "glitches" 
D)  static 
E)  none of the above

Question 4

Promotion planning begins with _____.

Accepted Answer

A)  a situation analysis 
B)  target market considerations 
C)  communication process analysis 
D)  budget development 
E)  financial acquirement 
A)  a situation analysis 
B)  target market considerations 
C)  communication process analysis 
D)  budget development 
E)  financial acquirement

The promotion mix is composed of all the following EXCEPT _____.

Credibility is the source's (athletes,teams,leagues)perceived expertise and trustworthiness.

Distractions or distortions during the communications process that prevents the message from being effectively communicated are called _____.

Promotion planning begins with _____.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Mix Elements

Sponsorship Programs

Pricing Concepts and Strategies

Implementing and Controlling the Strategic Sports Marketing Process

Filters

Exam 9: Promotion Concepts

The promotion mix is composed of all the following EXCEPT _____.

Credibility is the source's (athletes,teams,leagues)perceived expertise and trustworthiness.

Distractions or distortions during the communications process that prevents the message from being effectively communicated are called _____.

Promotion planning begins with _____.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Mix Elements

Sponsorship Programs

Pricing Concepts and Strategies

Implementing and Controlling the Strategic Sports Marketing Process

Filters