Question 1

Most professional sports teams are LEAST concerned about what type of organization objective?

Accepted Answer

A)  income 
B)  sales 
C)  competition 
D)  revenue 
E)  promotion 
A)  income 
B)  sales 
C)  competition 
D)  revenue 
E)  promotion

Question 2

There are four categories of organizational objectives that influence pricing decisions.Which of the following is NOT one of those categories?

Accepted Answer

A)  income 
B)  consumer 
C)  sales 
D)  competitive 
E)  social 
A)  income 
B)  consumer 
C)  sales 
D)  competitive 
E)  social

Question 3

An average ticket price to a single NY Jets game is reduced from $65.00 to $55.00 and the number of units sold increases dramatically. The demand is considered _____.

Accepted Answer

A)  unitary 
B)  inelastic 
C)  appealing 
D)  elastic 
E)  both a and d 
A)  unitary 
B)  inelastic 
C)  appealing 
D)  elastic 
E)  both a and d

Question 4

External (or environmental)factors are controlled by the sports product organization.

Accepted Answer

A) True 
 B)False

Question 5

The text lists five laws that have affected the pricing of sports products.List and describe three of these laws.

Accepted Answer

1.Sherman Act of 1890: establishes legal

Question 6

A statement of value for a sports product is (a)_____.

Accepted Answer

A)  price 
B)  discount fee 
C)  exchange process 
D)  contract 
E)  value 
A)  price 
B)  discount fee 
C)  exchange process 
D)  contract 
E)  value

Question 7

Advertising and promotional costs for a local minor league baseball team that can increase or decrease from month to month would be a good example of variable cost.

Accepted Answer

A) True 
 B)False

Most professional sports teams are LEAST concerned about what type of organization objective?

There are four categories of organizational objectives that influence pricing decisions.Which of the following is NOT one of those categories?

An average ticket price to a single NY Jets game is reduced from $65.00 to $55.00 and the number of units sold increases dramatically. The demand is considered _____.

External (or environmental)factors are controlled by the sports product organization.

The text lists five laws that have affected the pricing of sports products.List and describe three of these laws.

A statement of value for a sports product is (a)_____.

Advertising and promotional costs for a local minor league baseball team that can increase or decrease from month to month would be a good example of variable cost.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Sponsorship Programs

Implementing and Controlling the Strategic Sports Marketing Process

Filters

Exam 12: Pricing Concepts and Strategies

Most professional sports teams are LEAST concerned about what type of organization objective?

There are four categories of organizational objectives that influence pricing decisions.Which of the following is NOT one of those categories?

An average ticket price to a single NY Jets game is reduced from $65.00 to $55.00 and the number of units sold increases dramatically. The demand is considered _____.

External (or environmental)factors are controlled by the sports product organization.

The text lists five laws that have affected the pricing of sports products.List and describe three of these laws.

A statement of value for a sports product is (a)_____.

Advertising and promotional costs for a local minor league baseball team that can increase or decrease from month to month would be a good example of variable cost.

Emergence of Sports Marketing

Contingency Framework for Strategic Sports Marketing

Research Tools for Understanding Sports Consumers

Understanding Participants As Consumers

Understanding Spectators As Consumers

Segmentation, targeting, and Positioning

Sports Product Concepts

Managing Sports Products

Promotion Concepts

Promotion Mix Elements

Sponsorship Programs

Implementing and Controlling the Strategic Sports Marketing Process

Filters