Exam 13: Implementing and Controlling the Strategic Sports Marketing Process

Are the premises or assumptions used to develop the strategic sports marketing process valid? This is the question asked in _____.

According to the text,implementation must begin with budgeting.

In sports marketing,contingency control is based on the assumption that marketers operate in an uncertain and unpredictable environment.

One of the organizational design elements involved in executing the plan is _____.

Total Quality Management (TQM)is mentioned in the control element of the implementation of the sports marketing plan.List the four characteristics of TQM given in the text.

One of the characteristics associated with TQM is visible leadership; top management must be and is responsible for implementing the sports marketing plan.

According to the text,budgets are often used as a means of controlling organizational plans.

The type of control that measures and evaluates the effect of actions that have already been taken in an effort to execute the plan is called _____ control.