Exam 14: Business Analytics: Emerging Trends and Future Impacts

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Describe the CabSense application used by the New York City Taxi and Limousine Commission.

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Sense Networks has built a mobile application called CabSense that analyzes large amounts of data from the New York City Taxi and Limousine Commission. CabSense helps New Yorkers and visitors in finding the best corners for hailing a taxi based on the person's location, day of the week, and time. CabSense rates the street corners on a 5-point scale by making use of machine-learning algorithms applied to the vast amounts of historical location points obtained from the pickups and drop-offs of all New York City cabs. Although the app does not give the exact location of cabs in real time, its data-crunching predictions enable people to get to a street corner that has the highest probability of finding a cab.

The surge in location-enabled services has resulted in ________ mining, the analytics of massive databases of historical and real-time streaming location information.

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The industry impact of an automated decision system's use is limited to the company's supply chain.

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In service-oriented DSS, an application programming interface (API) serves to populate source systems with raw data and to pull operational reports.

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Web-based e-mail such as Google's Gmail are not examples of cloud computing.

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Which component of service-oriented DSS includes such examples as optimization, data mining, text mining, simulation, automated decision systems?

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In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations.

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Which of the following is true of data-as-a-Service (DaaS) platforms?

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Web 2.0 is the popular term for describing advanced Web technologies and applications. Describe four main representative characteristics of the Web 2.0 environment.

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Research into managerial use of DSS and expert systems found all the following EXCEPT

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Content-based filtering obtains detailed information about item characteristics and restricts this process to a single user using information tags or

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Oklahoma Gas & Electric employs a two-layer information architecture involving data warehouse and improved and expanded integration.

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What kind of location based analytics is real-time marketing promotion?

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Why do analytics applications have the effect of redistributing power among managers?

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How does Oklahoma Gas and Electric use the Teradata platform to manage the electric grid?

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Which of the following is true about the furtherance of homeland security?

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Today, most smartphones are equipped with various instruments to measure jerk, orientation, and sense motion. One of these instruments is an accelerometer, and the other is a(n)

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A British company called Path Intelligence has developed a system that ascertains how people move within a city or even within a store. What is this system called?

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Possibly the biggest recent growth in analytics has been in ________ analytics, as many statistical software companies such as SAS and SPSS embraced it early on.

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Predictive analytics is beginning to enable development of software that is directly used by a consumer. One key concern in employing these technologies is the loss of ________.

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