Exam 8: Social Computing

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Communication marketing is using social media sites to get feedback.

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False

Ratings, reviews, and recommendations

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A

Generating revenue from social networking sites is easy to do.

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False

Employers are not able to check a job applicant's profile on social media before making hiring decisions.

(True/False)
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Social computing and social commerce are not the same.

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Which of the following is true about the impact of social computing on customer service?

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Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She finally has a Web site that supports online purchases. She wants to expand the use of the Web site to improve customer loyalty. Which idea is likely to have the highest success?

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Ads cannot appear as YouTube videos.

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With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

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Businesses do not use social commerce for new products.

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Sites that are classified as Web 1.0 are Web locations that facilitate information sharing, user-centered design, and collaboration.

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Geo-tagging refers to tagging information on tour sites.

(True/False)
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Nathan has a spare bedroom in his apartment in Boston. He would like to rent it out as a "bed and breakfast" but isn't sure how to go about it. Which of the following would be the most successful?

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Social ads are placed in paid-for media space on social networking Web sites.

(True/False)
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You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

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Chinese microblogs differ from their Western counterparts in which of the following ways?

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Dan is in the middle of his senior year job search. He is really interested in one particular company but wants to do some research on the company - research well beyond what the company says on their own Web site. Which of the following would best help him find out what other people are saying about the company?

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When using social commerce, the user has to leave the social network page in order to purchase a product.

(True/False)
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Dan is in the middle of his senior year job search. He has a LinkedIn account, which he has updated. What other social computing activities should he do to best improve his chances of finding his dream job?

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People making online posts know that they are providing market research data.

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