Exam 8: Social Computing

Which of the following tools are not used by marketing professionals to compile market research?

Amy spent hours looking at ratings, reviews, and recommendations before she bought her new mattress. After the first night, she realized it was definitely not the right mattress for her and she called the store to return it. Why didn't the ratings, reviews, and recommendations help Amy in this purchase?

A Web site that combines content from other Web sites to form new content is called a(n)______.

Which of the following is not an example of social shopping?

Which of the following is true about social commerce?

Snapchat maintains copies of all media (photos, videos, etc.)uploaded to its servers, which can be accessed later by its users.

Recruiters only use social computing to find people who are unemployed.

YouTube's business module is centered around producers celling their programs to YouTube that controls the content's distribution.

Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised over $5,000. He wants to continue to raise awareness of the local food bank's activities. Which of the following would be the best use of his time?

In social computing, organizations control, produce, use and manage content via interactive communications and collaboration.

Viral marketing is an example of social advertising

Vivian works in the Human Resource department of a mid-size organization. She recently posted a position with Monster.com. What can she expect from having posted this position?

Which of the following is not an example of social commerce?

You must be a Web site developer in order to create a mashup.

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?

Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade. Each student is writing a separate section of the paper and will need to edit the work of the other students. The team is trying to decide how they can most effectively work together to complete the final paper. Which of the following would work the best for this team?

Web 2.0 media sites allow people to share digital media.

The comments of consumers in the blogosphere concerning a company's products are called ____________________.

Web 2.0 sites are primarily online places to visit.

Word-of-mouth marketing can be achieved using social shopping.