Exam 8: Strategy in the Global Environment

Company leaders that pursue a global standardization strategy are trying to develop a business model that simultaneously achieves low costs and differentiates the product offering across geographic markets.

Which of the following is an advantage of international licensing?

A transnational strategy makes the most sense when demand for local responsiveness is minimal.

Black and Decker, Capitol One, Gillette, and Unilever are all companies that conduct business in two or more national markets. These companies are known as:

A company can increase its growth rate by taking goods or services developed at home and selling them internationally.

Which of the following is not a necessity for leveraging the competencies of global subsidiaries?

A localization strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences and when cost pressures are not too intense.