Exam 2: External Analysis: The Identification of Opportunities and Threats

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The Internet is an example of a:

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A

Interest rates have an impact on the sale of automobiles, appliances, and capital equipment.  This represents a macroeconomic force.

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When buyers are in a weak bargaining position, companies in the industry must lower their prices to increase profits.

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Describe one major limitation of each of the following models for competitive analysis: the five forces model, the strategic groups model, and the industry life cycle model. Does the existence of these limitations mean that the models are not useful? Why or why not?

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Substitute products are not a threat if a company is the market leader.

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Porter's Five Forces model did not recognize one force, which is:

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Consider the macroenvironment facing a large, international airline headquartered in the United States (such as American or United). Give at least three examples of important trends or events from each of the five segments of the airline's macroenvironment (macroeconomic, technological, demographic, social, political, and legal), and explain whether each represents a threat or an opportunity for the firm.

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Rapid growth in demand enables companies to expand their revenues and profits without taking market share away from competitors.

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Which of the following statements is true about potential competitors in an industry?

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Julian was asked to examine the demographic forces facing his employer, a clothing manufacturer. Which of the following factors is Julian most likely to examine?

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A consolidated industry structure:

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Which of the following is true of growth industries?

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The bottled water industry created new competitors for Coca-Cola, but it did not change the basic industry boundaries.

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Entry barriers in embryonic industries tend to be based on:

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Suppliers in an industry are most powerful when:

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Mobility barriers:

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The level of industry demand:

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As an industry enters the shakeout stage:

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The more commodity-like that an industry's product is, the lower the intensity of any price war that may develop.

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Economies of scale can arise from:

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