Exam 10: Corporate-Level Strategy: Related and Unrelated Diversification

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Transferring competencies across industries involves taking a distinctive competency developed in one industry and implanting it in an existing business unit in another industry.

(True/False)
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If a company is to increase the probability of a new product's commercial success, the company must foster close links between:

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Firms can create profitable new business units by leveraging their competencies.

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Companies with a strong track record of internal new venturing generally excel at research and development.

(True/False)
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An appropriate reason to diversify is to pool the risk from several business ventures to create a more stable income stream.

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_____ involves taking a distinctive competency developed by a business unit in one industry and implanting it in a business unit operating in another industry.

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To be commercially successful, new products must be developed with ____ in mind.

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Economies of scope typically involve:

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A company's top managers do not need to have entrepreneurial capabilities for diversification to increase profitability.

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The coordination required to realize value from a diversification strategy based on transferring, sharing, or leveraging competencies is a major source of bureaucratic costs.

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Diversification may dissipate value if it is wrongly based on:

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Identify and discuss the profitability justifications for pursuing a multibusiness model based on diversification.

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Miller Brewing, which was acquired by Philip Morris, was related to the parent company's tobacco business because it was possible to create important marketing commonalities: both beer and tobacco are mass market consumer goods in which brand positioning, advertising, and product development skills are crucial to create successful new products. This is an example of which of the following?

(Multiple Choice)
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A company considering entering an industry that is in the mature stage of its life cycle would generally prefer which of the following entry strategies?

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Internal new ventures can generally be executed far more quickly than acquisitions.

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The greater the number of business units in a company's portfolio, the ____ it is for corporate managers to understand the complexities of each business.

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Acquisitions often fail because of:

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Which of the following statements is false?

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The managers of most companies often consider _____ when they are generating free cash flow.

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Which of the following statements concerning research and development is correct?

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