Exam 14: Social Media
Exam 1: An Overview of Integrated Marketing Communications101 Questions
Exam 2: Enhancing Brand Equity and Accountability103 Questions
Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues98 Questions
Exam 4: Environmental, Regulatory and Ethical Issues103 Questions
Exam 5: Segmentation, Targeting, and Positioning145 Questions
Exam 6: The Communications Process and Consumer Behavior92 Questions
Exam 7: The Role of Persuasion in IMC102 Questions
Exam 8: Imc Objective Setting and Budgeting111 Questions
Exam 9: An Overview of Advertising Management121 Questions
Exam 10: Effective and Creative Ad Messages97 Questions
Exam 11: Endorsers and Message Appeals in Advertising129 Questions
Exam 12: Traditional Ad Media102 Questions
Exam 13: Digital Media: Online, Mobile and App Advertising99 Questions
Exam 14: Social Media88 Questions
Exam 15: Direct Marketing, CRM, and Other Media99 Questions
Exam 16: Media Planning and Analysis110 Questions
Exam 17: Measuring Ad Message Effectiveness107 Questions
Exam 18: Sales Promotion Overview and the Role of Trade Promotion149 Questions
Exam 19: Consumer Sales Promotion: Sampling and Couponing116 Questions
Exam 20: Consumer Sales Promotion: Premiums and Other Promotions111 Questions
Exam 21: Public Relations, Content Marketing, Viral Marketing, and Sponsorships127 Questions
Exam 22: Packaging, Pop Communications, and Signage146 Questions
Exam 23: Personal Selling106 Questions
Select questions type
Which of the following is an advantage of social media?
Free
(Multiple Choice)
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(30)
Correct Answer:
C
Which of the following types of information can be gleaned from social media sites?
Free
(Multiple Choice)
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Correct Answer:
E
Facebook ads can be targeted based on criteria like gender and network.
(True/False)
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Social media integrates technology and social interactions to create value for users.
(True/False)
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Facebook offers a roadblock ad option which takes over a user's newsfeed to illustrate a full-screen video ad.
(True/False)
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Fraud on social media sites includes instances of hacking resulting in _____.
(Multiple Choice)
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The New-York Tribune,a newspaper,might overcome the time lag faced by traditional media by using electronic means.
(True/False)
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Facebook's rules don't allow consumers to make or spread negative comments about the companies that advertise on Facebook.
(True/False)
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Social media campaigns are often lead by the objective of enhancing public relations.
(True/False)
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The teen shift from Facebook to Twitter and other social networks may indicate that Facebook has become passé.
(True/False)
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A major concern for users of Facebook is the issue of _____.
(Multiple Choice)
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Which of the following social networks are among the top two most prominent venues?
(Multiple Choice)
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Which of the following has the most effect on the popularity of tweets about brands on Twitter?
(Multiple Choice)
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Based on the 1-month Alexa traffic,LinkedIn is more popular than Twitter.
(True/False)
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Which form of device is used most often to access Facebook?
(Multiple Choice)
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Which of the following is the first step Facebook recommends for promoting a business with ads on Facebook?
(Multiple Choice)
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