Exam 19: Consumer Sales Promotion: Sampling and Couponing

Maria purchased a new brand of frozen waffles that had a high value coupon on the package.She had to cut the coupon out to use it on her next purchase of these waffles.Which type of reward did Maria get? 

The first step in calculating the return on investment for a sampling investment is to calculate the total cost of sampling.

Which type of coupons achieve the highest household penetration? 

Sampling to college students at the beginning of a new school year or to new parents in hospital maternity wards are examples of _____ sampling.

Whereas sales promotion makes consumers aware of your brand and promotes a positive image,advertising serves to consummate the transaction.

All promotion techniques provide consumers with rewards.

A manufacturer that is distributing coupons via the third screen is distributing them how? 

The overarching objective of consumer-oriented promotions is to promote increased sales.

Critics of couponing claim that coupons are wasteful and may actually increase prices of consumer goods.

Carl grabbed a bag of chips and salsa at a convenience store and noticed a coupon attached to the bag of chips allowing him to get 50 cents off the purchase price.Which type of reward did Carl get? 

_____ are the starting points for all consumer promotions decisions.

Which conditions and/or restrictions must be met for a consumer to be entitled to the coupon discount? 

When conducting an ROI,a sampling would be considered successful if ______.

Which of the following is a problem with coupons distributed in magazines and newspaper (noninsert)? 

Only a small amount of couponing occurs in France because ____.

Valpak Direct Marketing Systems _____.

Brand managers may hire specialized _____ to perform sales promotion functions.

The percentage of all distributed coupons that are taken to stores for price discounts is known as the _____.

Consumers who take part in sales promotions receive utilitarian,or functional,benefits.Which of the following is NOT a functional benefit? 

Promotions are used because they accomplish goals that advertising by itself cannot.