Exam 2: The Social Sources of Modern Illness
According to the Health Belief Model, which of the following are necessary before individuals will comply with medical advice?
E
Look at the last twelve issues of a magazine that regularly runs advertisements for either alcoholic beverages or cigarettes. What overt and covert messages do advertisements in these issues give regarding alcohol/tobacco, the use of these drugs, and the lives and characters of those who use these drugs? Quantify your findings as much as possible (e.g., 80 percent of advertisements suggest that using tobacco will improve your sex life). To do this, you will have to develop specific questions, such as "Does this advertisement suggest that using tobacco will improve your sex life?"
To analyze the overt and covert messages of alcohol and tobacco advertisements in the last twelve issues of a magazine, we need to develop specific questions to quantify our findings. Some examples of questions we could ask include:
1. Does this advertisement suggest that consuming alcohol or tobacco will make you more attractive or popular?
2. Does this advertisement imply that using alcohol or tobacco is a glamorous or sophisticated activity?
3. Does this advertisement suggest that using alcohol or tobacco is a way to relieve stress or improve your mood?
4. Does this advertisement portray alcohol or tobacco users as successful, confident, or adventurous?
5. Does this advertisement downplay the health risks or negative consequences of using alcohol or tobacco?
By systematically analyzing each advertisement in the last twelve issues, we can quantify the proportion of ads that convey these messages. For example, we may find that 60% of alcohol advertisements suggest that drinking will make you more attractive, while 70% of tobacco ads imply that smoking is a glamorous activity.
This approach allows us to identify the dominant themes and messages conveyed by alcohol and tobacco advertisements in the magazine, providing valuable insights into the ways in which these products are marketed and the potential impact on consumers.
John McKinlay would refer to advertising companies that work for tobacco producers as
D
Currently, the most common causes of death in the United States are
Which of the following would be most likely to reduce medical errors?
If heroin users could obtain both the drug and needles legally, they would be less likely to
The study of the distribution of disease among a population is referred to as
The percentage of persons living in the United States who have epilepsy is best referred to as
How have social factors and conditions contributed to the spread of HIV?
Evaluate the role that social conditions and status play in maintaining and restoring health, and compare that to the role played by medical treatments.
A man who works out daily at the gym and who regards his regular exercise as part of his identify can be said to have a
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