Question 1

The rapid pace of technological innovation today extends the life cycles of products.

Accepted Answer

A) True 
 B)False

Question 2

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Accepted Answer

A) worldwide price 
B) transfer price 
C) dual price 
D) arm's length price 
A) worldwide price 
B) transfer price 
C) dual price 
D) arm's length price

Question 3

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Accepted Answer

A pricing policy in which one selling pr

Question 4

Firms that standardize their advertising usually control campaigns from the home office.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

Accepted Answer

A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) differentiation strategy 
A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) differentiation strategy

Question 6

The marketing communication process involves encoding and decoding of the promotional message.

Accepted Answer

A) True 
 B)False

Question 7

How does the dual extension method work as a promotional strategy?

Accepted Answer

A product/communications extension (dual

Question 8

Which of the following reflects the correct sequence of the marketing communication process?

Accepted Answer

A) promotional message;encoding;decoding;feedback 
B) encoding;promotional message;decoding;feedback 
C) promotional message;decoding;feedback;encoding 
D) encoding;decoding;promotional message;feedback 
A) promotional message;encoding;decoding;feedback 
B) encoding;promotional message;decoding;feedback 
C) promotional message;decoding;feedback;encoding 
D) encoding;decoding;promotional message;feedback

Question 9

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Accepted Answer

A) True 
 B)False

Question 10

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Accepted Answer

A) True 
 B)False

Question 11

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Accepted Answer

A) True 
 B)False

Question 12

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries is interested in creating buyer demand that will encourage channel members to stock its products,it should employ ________.

Accepted Answer

A) a pull strategy 
B) a push strategy 
C) horizontal integration 
D) vertical integration 
A) a pull strategy 
B) a push strategy 
C) horizontal integration 
D) vertical integration

Question 13

Which of the following is among the most commonly counterfeited products?

Accepted Answer

A) aircraft parts 
B) watches 
C) surgical equipment 
D) medicines 
A) aircraft parts 
B) watches 
C) surgical equipment 
D) medicines

Question 14

Scenario: Old World Ltd.
Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider a(n)________ channel.

Accepted Answer

A) intensive 
B) exclusive 
C) two-level 
D) selective 
A) intensive 
B) exclusive 
C) two-level 
D) selective

Question 15

Which of the following is implied by a product with a low value density?

Accepted Answer

A) the distribution system is more localized 
B) the product is more valuable 
C) the cost of shipping the product is negligible 
D) the product is processed in areas away from their original locations 
A) the distribution system is more localized 
B) the product is more valuable 
C) the cost of shipping the product is negligible 
D) the product is processed in areas away from their original locations

Question 16

Scenario: Old World Ltd.
Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-Old World should pursue a(n)________ channel if it decides to greatly intensify its direct marketing efforts.

Accepted Answer

A) intensive 
B) one-level 
C) zero-level 
D) selective 
A) intensive 
B) one-level 
C) zero-level 
D) selective

Question 17

________ refers to the number of intermediaries between producer and buyer.

Accepted Answer

A) Critical path 
B) Channel length 
C) Frequency 
D) Value density 
A) Critical path 
B) Channel length 
C) Frequency 
D) Value density

Question 18

Which of the following is true of counterfeit goods?

Accepted Answer

A) Developed nations normally have the most active counterfeiting markets. 
B) Counterfeiting is more common among less visible local brands than global brands. 
C) Most counterfeit products are imitations of products that normally enjoy legal protection. 
D) Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited. 
A) Developed nations normally have the most active counterfeiting markets. 
B) Counterfeiting is more common among less visible local brands than global brands. 
C) Most counterfeit products are imitations of products that normally enjoy legal protection. 
D) Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited.

Question 19

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

Accepted Answer

A) one-level channel 
B) zero-level channel 
C) exclusive channel 
D) intensive channel 
A) one-level channel 
B) zero-level channel 
C) exclusive channel 
D) intensive channel

Question 20

Developed nations normally have the most active counterfeiting markets.

Accepted Answer

A) True 
 B)False

The rapid pace of technological innovation today extends the life cycles of products.

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Firms that standardize their advertising usually control campaigns from the home office.

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

The marketing communication process involves encoding and decoding of the promotional message.

How does the dual extension method work as a promotional strategy?

Which of the following reflects the correct sequence of the marketing communication process?

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Which of the following is among the most commonly counterfeited products?

Which of the following is implied by a product with a low value density?

________ refers to the number of intermediaries between producer and buyer.

Which of the following is true of counterfeit goods?

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

Developed nations normally have the most active counterfeiting markets.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

The rapid pace of technological innovation today extends the life cycles of products.

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Firms that standardize their advertising usually control campaigns from the home office.

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users?

The marketing communication process involves encoding and decoding of the promotional message.

How does the dual extension method work as a promotional strategy?

Which of the following reflects the correct sequence of the marketing communication process?

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Which of the following is among the most commonly counterfeited products?

Which of the following is implied by a product with a low value density?

________ refers to the number of intermediaries between producer and buyer.

Which of the following is true of counterfeit goods?

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n)________.

Developed nations normally have the most active counterfeiting markets.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters