Question 1

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Accepted Answer

A) product/communications extension 
B) product extension/communications adaptation 
C) product adaptation/communications extension 
D) product/communications adaptation 
A) product/communications extension 
B) product extension/communications adaptation 
C) product adaptation/communications extension 
D) product/communications adaptation

Question 2

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for its products sold through grocery stores?

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) push strategy 
D) pull strategy 
A) horizontal integration 
B) vertical integration 
C) push strategy 
D) pull strategy

Question 3

Explain the effect of counterfeit goods and black markets on international product strategies.

Accepted Answer

Companies try to protect their intellect

Question 4

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

Accepted Answer

A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) stability strategy 
A) push strategy 
B) pull strategy 
C) retrenchment strategy 
D) stability strategy

Question 5

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n)________.

Accepted Answer

A) intensive channel 
B) exclusive channel 
C) zero-level channel 
D) two-level channel 
A) intensive channel 
B) exclusive channel 
C) zero-level channel 
D) two-level channel

Question 6

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

Accepted Answer

A) dual extension method 
B) product extension/communications adaptation method 
C) product adaptation/communications extension method 
D) dual adaptation method 
A) dual extension method 
B) product extension/communications adaptation method 
C) product adaptation/communications extension method 
D) dual adaptation method

Question 7

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

Accepted Answer

A) Giffen goods 
B) Counterfeit goods 
C) Inferior goods 
D) Intangible goods 
A) Giffen goods 
B) Counterfeit goods 
C) Inferior goods 
D) Intangible goods

Question 8

Scenario: Scooters Inc.
Scooters Inc.is a producer of pricey scooters.The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population.Ben Driven,vice president of marketing for Scooters Inc.,has been asked to review the company's pricing strategy.
-Ben knows that a pricing policy in which one selling price is established for all international markets is called ________.

Accepted Answer

A) worldwide pricing 
B) value-based pricing 
C) dual pricing 
D) arm's length pricing 
A) worldwide pricing 
B) value-based pricing 
C) dual pricing 
D) arm's length pricing

Question 9

Scenario: Old World Ltd.
Old World Ltd.,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World adopts different selling prices in export markets than it has in the British market,it would be following a ________ pricing strategy.

Accepted Answer

A) dual 
B) transfer 
C) target 
D) worldwide 
A) dual 
B) transfer 
C) target 
D) worldwide

Question 10

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

Accepted Answer

A) dual pricing 
B) transfer price 
C) price skimming 
D) arm's length price 
A) dual pricing 
B) transfer price 
C) price skimming 
D) arm's length price

Question 11

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

Accepted Answer

A) black market 
B) niche market 
C) two-sided market 
D) vertical market 
A) black market 
B) niche market 
C) two-sided market 
D) vertical market

Question 12

________ is a major component of a promotion mix.

Accepted Answer

A) Distribution 
B) Market segmentation 
C) Pricing 
D) Public relations 
A) Distribution 
B) Market segmentation 
C) Pricing 
D) Public relations

Question 13

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

Accepted Answer

A) exclusive 
B) intensive 
C) two-level 
D) selective 
A) exclusive 
B) intensive 
C) two-level 
D) selective

Question 14

The value of a product relative to its weight and volume is called its ________.

Accepted Answer

A) face value 
B) value investing 
C) real value 
D) value density 
A) face value 
B) value investing 
C) real value 
D) value density

Question 15

Companies along a distribution channel that work together in delivering products to customers are called ________.

Accepted Answer

A) subsidiaries 
B) intermediaries 
C) value chains 
D) value networks 
A) subsidiaries 
B) intermediaries 
C) value chains 
D) value networks

Question 16

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Accepted Answer

A) True 
 B)False

Question 17

Service providers do not need distribution channels because they market intangible goods.

Accepted Answer

A) True 
 B)False

Question 18

A brand name can function as a legal property.

Accepted Answer

A) True 
 B)False

Question 19

The physical path a product follows on its way to customers is called a promotional channel.

Accepted Answer

A) True 
 B)False

Question 20

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for its consumer product line?

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) push strategy 
D) pull strategy 
A) horizontal integration 
B) vertical integration 
C) push strategy 
D) pull strategy

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Explain the effect of counterfeit goods and black markets on international product strategies.

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n)________.

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

________ is a major component of a promotion mix.

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

The value of a product relative to its weight and volume is called its ________.

Companies along a distribution channel that work together in delivering products to customers are called ________.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Service providers do not need distribution channels because they market intangible goods.

A brand name can function as a legal property.

The physical path a product follows on its way to customers is called a promotional channel.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Explain the effect of counterfeit goods and black markets on international product strategies.

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n)________.

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

________ are imitation products passed off as legitimate trademarks,patents,or copyrighted works.

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated?

________ is a major component of a promotion mix.

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

The value of a product relative to its weight and volume is called its ________.

Companies along a distribution channel that work together in delivering products to customers are called ________.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Service providers do not need distribution channels because they market intangible goods.

A brand name can function as a legal property.

The physical path a product follows on its way to customers is called a promotional channel.

Globalization

Cross-Cultural Business

Politics, Law, and Business Ethics

Economics and Emerging Markets

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Money System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters