Exam 14: Developing and Marketing Products

Upper or lower limits placed on the prices of products sold within a country are known as ________.

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

Which of the following occurs when an idea to be communicated is translated into images,words,and symbols?

________ is often necessary as a communication strategy when many important differences exist between the home and target markets.

Scenario: Scooters Inc. Scooters Inc.is a producer of pricey scooters.The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population.Ben Driven,vice president of marketing for Scooters Inc.,has been asked to review the company's pricing strategy. -Scooters Inc.has traditionally sold its products at one price in the domestic market and at another price in export markets,which is called a(n)________ pricing strategy.

Which of the following is a push strategy that companies use to promote their products?

The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling,advertising,public relations,and direct marketing.

Discuss how a national business environment can influence a firm's decision to standardize or differentiate its product.How do cultural differences impact product strategies?

A pricing policy in which one selling price is established for all international markets is called ________.

The process of sending messages about products to target markets is called ________.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

A(n)________ channel creates a barrier that makes it difficult or impossible for outsiders to penetrate.

Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.

Which of the following is also known as direct marketing?

By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

How can a lack of market understanding,theft,and corruption affect distribution?

A(n)________ channel places a single intermediary between the producer and the buyer.

A ________ strategy is best suited for the promotion of industrial products because potential buyers usually need to be informed about a product's special features before purchase.