Exam 6: Social Networking, Mobile Commerce, and Online Auctions

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Existing auction sites, such as eBay, are inherently more valuable to customers than new auction sites.This basic economic fact is called a(n) _____.

(Multiple Choice)
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In industries where there is a high degree of competition among suppliers, reverse auctions can be an efficient way to conduct and manage the price bidding that would naturally occur in that market.

(True/False)
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What is the main difference between eBay and a live English auction?

(Essay)
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Virtual communities began online after the Internet was in general use.

(True/False)
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What is the difference between an English auction and a Dutch auction?

(Essay)
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The process of finding a lender who can provide funds for a business idea through social networking sites is referred to as _____.

(Short Answer)
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_____ are the prices that potential buyers in an auction are willing to pay for an item.

(Multiple Choice)
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The act of placing a winning bid at the last second is called a lock-in.

(True/False)
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Many colleges and universities now offer courses that use distance learning platforms such as Blackboard for student-instructor interaction.

(True/False)
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A(n) _____ is an independent party that holds a buyer's payment until the buyer receives the purchased item and is satisfied that the item is what the seller represented it to be.

(Multiple Choice)
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Smaller businesses often sell their unusable and excess inventory to _____, which are firms that find buyers for these items.

(Multiple Choice)
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The _____ auction is a form of open auction in which bidding starts at a high price and drops until a bidder accepts the price.

(Multiple Choice)
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The general idea behind many social networking sites is that people are invited to join by existing members who think they would be valuable additions to the community.

(True/False)
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Sites that monetize visitors by charging them are unconcerned about visitor backlash.

(True/False)
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Visitors spend a greater amount of time at portal sites than they do at most other types of Web sites, which is attractive to advertisers.

(True/False)
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_____ software is developed by a community of programmers who make the software available for download at no cost.

(Short Answer)
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The introduction of larger mobile phones and tablet devices has made the use of Wireless Application Protocol (WAP) mandatory.

(True/False)
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Because sniping software synchronizes its internal clock to the auction site clock and executes its bid with a computer's precision, the software almost always wins out over a human bidder.

(True/False)
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_____ are amounts that bidders are willing to pay for an item.

(Short Answer)
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A growing number of large organizations have built internal Web sites that provide opportunities for online social networking among their employees.

(True/False)
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