Exam 5: Enhancing Organizational Communication and Collaboration Using Social Media

Asynchronous discussion forums emulate real-time written conversations.

________ is the creation of goods or services by self-organizing communities.

Define viral marketing.Mention some of the forms that can be taken by viral marketing.

Which of the following statements is true about viral marketing?

Web 1.0 applications allow people to collaborate and share information online.

How is the concept of tagging related to social cataloging?

An electronic ________ is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation,evaluation,and voting.

The network effect refers to the notion that the value of a network is dependent on ________.

The use of ________ within a company's boundaries or between a company and its customers or stakeholders is referred to as Enterprise 2.0.

According to Thomas Baekdal,which of the following is a critical factor for the success of a viral marketing campaign?

Cloud-based collaboration tools ________.

In a Web 2.0 application,there is a relatively strict distinction between content creators and content consumers.

Social sharing and collaboration are two of the core Web 1.0 values.

________ emulate traditional bulletin boards and allow for threaded discussions between participants.

Which of the following is an example of asynchronous communication?

Write a note on electronic meeting systems.

Explain the concept of collective intelligence with examples.

Which of the following statements is true about social bookmarking?

________ take(s)the concept of real-time communication a step further by allowing people to communicate using avatars.

Social media is a classification of Web 2.0 applications.