Exam 1: Introduction to Global Marketing

Nike dropped their well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it by the slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

A person who assumes that his or her home country is superior to the rest of the world is said to have:

What are the dimensions of global marketing strategy (GMS)that pertain to marketing management? Explain in detail giving examples.

Statements that illustrate the success of global marketing include all of the following except:

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

Pfizer,Merck,Novartis,and other pharmaceutical companies have little choice but to engage in global marketing since:

In the context of global marketing,leverage means some type of advantage that a company enjoys by virtue of the fact that it has experience in its home country.

A number of multilateral trade agreements have accelerated the pace of global integration which include:

In global markets,Starbucks is a good example of simultaneously executing all of the growth strategies except:

Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs,televisions,and other consumer electronics products throughout the world from world-scale factories in Japan.This is an example of the fact that:

About 75 percent of the Coca-Cola Company's operating income and two-thirds of its operating revenue are generated outside North America.

A fundamental difference between regular marketing and global marketing is:

A U.S.company that focuses on the countries included in the North American Free Trade Agreement (NAFTA)has a regiocentric orientation.

The cell phone divisions of Toshiba,Sharp,and other Japanese companies prospered by focusing on the domestic market.When handset sales in Japan slowed a few years ago,the Japanese companies realized that Nokia,Motorola,and Samsung already dominated key world markets.Atsutoshi Nishida,president of Toshiba,noted,"We were thinking only about Japan.We really missed our chance." This example illustrates:

From the global marketing perspective,the customization of the Beatles' records is a good example of:

Measured by national income,the United States represents the world's largest single market for goods and services.Roughly what percentage of world income is found outside the United States?

The Yugo automobile achieved a modest level of U.S.sales in the 1980s despite a "don't buy" rating from a consumer magazine.

Based on the size of the market in U.S.dollars,the second highest consumer products are:

McDonald's serves McAloo Tikki Burger in India,McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,and McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of:

What is meant by competitive advantage? Explain,giving examples as to how globalization presents companies with unprecedented opportunities to reconfigure themselves.