Question 1

One of the dimensions of global marketing strategy which pertains to marketing management is:

Accepted Answer

A)  concentration of market penetration. 
B)  coordination of market diversification. 
C)  integration of competitive moves. 
D)  coordination of product development. 
E)  product standardization. 
A)  concentration of market penetration. 
B)  coordination of market diversification. 
C)  integration of competitive moves. 
D)  coordination of product development. 
E)  product standardization.

Question 2

The marketing mix is integral to the value equation which is represented by:

Accepted Answer

A)  Value = Price/Benefits. 
B)  Value = Benefits/Price. 
C)  Value = Benefits × Price. 
D)  Value = Benefits - Price. 
E)  Value = Benefits + Price. 
A)  Value = Price/Benefits. 
B)  Value = Benefits/Price. 
C)  Value = Benefits × Price. 
D)  Value = Benefits - Price. 
E)  Value = Benefits + Price.

Question 3

The former chairman of Nestlé recently told an interviewer: "We are food and beverages.We are not running bicycle shops.Even in food we are not in all fields.There are certain areas we do not touch.Also,we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?

Accepted Answer

A)  customer value 
B)  competitive advantage 
C)  focus 
D)  myopia 
E)  policy of dealing only with Swiss businesses 
A)  customer value 
B)  competitive advantage 
C)  focus 
D)  myopia 
E)  policy of dealing only with Swiss businesses

Question 4

Starbucks opened an experimental store in Amsterdam that serves as a testing ground for new design concepts such as locally sourced and recycled building materials.

Accepted Answer

A) True 
 B)False

Question 5

Nontariff barriers (NTBs)are monetary restrictions on cross-border trade.

Accepted Answer

A) True 
 B)False

Question 6

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Accepted Answer

A) True 
 B)False

Question 7

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.From the global marketing perspective,what does this change represent?

Accepted Answer

The early albums released in the United

Question 8

In their book,Daniel Yergin and Joseph Stanislaw wrote "It is the greatest sale in the history of the world.Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets.Everything is going-from steel plants and phone companies ...to hotels,restaurants,and nightclubs." This is an indication of:

Accepted Answer

A)  the fact that governments can make more money by selling assets. 
B)  privatization is becoming a driving force for global marketing. 
C)  these businesses are considered as closed markets. 
D)  foreign companies are competing with governments. 
E)  there is less demand for these type of companies. 
A)  the fact that governments can make more money by selling assets. 
B)  privatization is becoming a driving force for global marketing. 
C)  these businesses are considered as closed markets. 
D)  foreign companies are competing with governments. 
E)  there is less demand for these type of companies.

Question 9

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

Accepted Answer

A) True 
 B)False

Question 10

When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai,this is an example of:

Accepted Answer

A)  anti-globalization. 
B)  global marketplace. 
C)  multilingual expression. 
D)  discrimination. 
E)  E-ticketing. 
A)  anti-globalization. 
B)  global marketplace. 
C)  multilingual expression. 
D)  discrimination. 
E)  E-ticketing.

One of the dimensions of global marketing strategy which pertains to marketing management is:

The marketing mix is integral to the value equation which is represented by:

Starbucks opened an experimental store in Amsterdam that serves as a testing ground for new design concepts such as locally sourced and recycled building materials.

Nontariff barriers (NTBs)are monetary restrictions on cross-border trade.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.From the global marketing perspective,what does this change represent?

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai,this is an example of:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

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Exam 1: Introduction to Global Marketing

One of the dimensions of global marketing strategy which pertains to marketing management is:

The marketing mix is integral to the value equation which is represented by:

Starbucks opened an experimental store in Amsterdam that serves as a testing ground for new design concepts such as locally sourced and recycled building materials.

Nontariff barriers (NTBs)are monetary restrictions on cross-border trade.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.From the global marketing perspective,what does this change represent?

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

When you call United Airlines for a reservation on a toll-free number and get a response from an operator in Mumbai,this is an example of:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters