Question 1

Evidence of the company's ongoing commitment to innovation can be seen in continuous new product introduction.

Accepted Answer

A) True 
 B)False

Question 2

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

Accepted Answer

A) True 
 B)False

Question 3

According to Michael Porter,a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.

Accepted Answer

A)  marketing mix 
B)  competitive advantage 
C)  cross border infiltration 
D)  ration analysis 
E)  production capability 
A)  marketing mix 
B)  competitive advantage 
C)  cross border infiltration 
D)  ration analysis 
E)  production capability

Question 4

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A)  Leverage. 
B)  Transferability. 
C)  Flexibility. 
D)  Capability. 
E)  Enability. 
A)  Leverage. 
B)  Transferability. 
C)  Flexibility. 
D)  Capability. 
E)  Enability.

Question 5

Coca-Cola achieved success in the Japanese market primarily by:

Accepted Answer

A)  standardization of marketing mix elements. 
B)  global localization. 
C)  vending machine operations. 
D)  selecting market mix options. 
E)  homogenization. 
A)  standardization of marketing mix elements. 
B)  global localization. 
C)  vending machine operations. 
D)  selecting market mix options. 
E)  homogenization.

Question 6

Based on the total annual units sold in the worldwide market,the leading product category is:

Accepted Answer

A)  flat-panel TV sets. 
B)  cigarettes. 
C)  cell phone handsets. 
D)  cars and light trucks. 
E)  HDTV sets. 
A)  flat-panel TV sets. 
B)  cigarettes. 
C)  cell phone handsets. 
D)  cars and light trucks. 
E)  HDTV sets.

Question 7

Walmart's recent exit from the German market was due,in part,to the fact that German shoppers could find lower prices at stores known as "hard discounters."

Accepted Answer

A) True 
 B)False

Question 8

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less.On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors.This illustrates that:

Accepted Answer

A)  consumers are looking for low price irrespective of quality. 
B)  Renault is overcharging for their cars compared to their competitors. 
C)  higher product development costs are a driving force behind globalization. 
D)  market success depends on reaching a threshold of acceptable quality for consumers. 
E)  cars are not very popular in emerging markets like India. 
A)  consumers are looking for low price irrespective of quality. 
B)  Renault is overcharging for their cars compared to their competitors. 
C)  higher product development costs are a driving force behind globalization. 
D)  market success depends on reaching a threshold of acceptable quality for consumers. 
E)  cars are not very popular in emerging markets like India.

Question 9

From a global marketing perspective,the history of the Beatles' records is an interesting case study in both product adaptation and product extension.

Accepted Answer

A) True 
 B)False

Question 10

List and briefly describe the forces affecting local integration and global marketing.

Accepted Answer

The forces affecting local integration a

Question 11

Starbucks is entering India via an alliance with the Tata Group.Phase 1 calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:

Accepted Answer

A)  Market Penetration. 
B)  Market Development. 
C)  Market Diversification. 
D)  Product Development. 
E)  Regular Marketing. 
A)  Market Penetration. 
B)  Market Development. 
C)  Market Diversification. 
D)  Product Development. 
E)  Regular Marketing.

Question 12

Transnational companies,such as Toyota and Honda,have characteristic features that include:

Accepted Answer

A)  being in both global markets and utilizing global supply chains. 
B)  characterized by a mind-set of being "stateless." 
C)  using both localized and standardized elements in marketing programs. 
D)  decisions made on the basis of ongoing research. 
E)  all of the above 
A)  being in both global markets and utilizing global supply chains. 
B)  characterized by a mind-set of being "stateless." 
C)  using both localized and standardized elements in marketing programs. 
D)  decisions made on the basis of ongoing research. 
E)  all of the above

Question 13

According to the Fortune global 500 companies for 2012,the largest corporation based on revenue is:

Accepted Answer

A)  Exxon Corporation. 
B)  Toyota Motors. 
C)  Royal Dutch Shell. 
D)  General Electric. 
E)  Walmart stores. 
A)  Exxon Corporation. 
B)  Toyota Motors. 
C)  Royal Dutch Shell. 
D)  General Electric. 
E)  Walmart stores.

Question 14

A global company can leverage its experience in any market in the world.

Accepted Answer

A) True 
 B)False

Question 15

Based on 2012 rankings of Fortune Global 500 companies,the world's most valuable car company is:

Accepted Answer

A)  GM. 
B)  Daimler AG. 
C)  Toyota. 
D)  Ford. 
E)  Chrysler. 
A)  GM. 
B)  Daimler AG. 
C)  Toyota. 
D)  Ford. 
E)  Chrysler.

Question 16

Nestlé,Unilever,GlaxoSmithKline,and Royal Philips Electronics can be considered transnational companies on the basis of:

Accepted Answer

A)  sales outside the home country to total sales. 
B)  assets outside the home country to total assets. 
C)  employees outside the home country to total employees. 
D)  headquartered in a relatively small home-country market. 
E)  all of the above 
A)  sales outside the home country to total sales. 
B)  assets outside the home country to total assets. 
C)  employees outside the home country to total employees. 
D)  headquartered in a relatively small home-country market. 
E)  all of the above

Question 17

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Accepted Answer

A) True 
 B)False

Question 18

Based on the size of the market in U.S.dollars,the leading consumer products are:

Accepted Answer

A)  cell phones. 
B)  bottled water. 
C)  cigarettes. 
D)  video games. 
E)  recorded music. 
A)  cell phones. 
B)  bottled water. 
C)  cigarettes. 
D)  video games. 
E)  recorded music.

Question 19

Slumdog Millionaire,a movie which received several awards and an Oscar in 2009,was filmed on a location in and around:

Accepted Answer

A)  London. 
B)  San Francisco. 
C)  Cancun. 
D)  Mumbai. 
E)  Moscow. 
A)  London. 
B)  San Francisco. 
C)  Cancun. 
D)  Mumbai. 
E)  Moscow.

Question 20

McDonald's global marketing strategy is based primarily on local marketing mix elements.

Accepted Answer

A) True 
 B)False

Evidence of the company's ongoing commitment to innovation can be seen in continuous new product introduction.

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

According to Michael Porter,a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Coca-Cola achieved success in the Japanese market primarily by:

Based on the total annual units sold in the worldwide market,the leading product category is:

Walmart's recent exit from the German market was due,in part,to the fact that German shoppers could find lower prices at stores known as "hard discounters."

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less.On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors.This illustrates that:

From a global marketing perspective,the history of the Beatles' records is an interesting case study in both product adaptation and product extension.

List and briefly describe the forces affecting local integration and global marketing.

Starbucks is entering India via an alliance with the Tata Group.Phase 1 calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:

Transnational companies,such as Toyota and Honda,have characteristic features that include:

According to the Fortune global 500 companies for 2012,the largest corporation based on revenue is:

A global company can leverage its experience in any market in the world.

Based on 2012 rankings of Fortune Global 500 companies,the world's most valuable car company is:

Nestlé,Unilever,GlaxoSmithKline,and Royal Philips Electronics can be considered transnational companies on the basis of:

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Based on the size of the market in U.S.dollars,the leading consumer products are:

Slumdog Millionaire,a movie which received several awards and an Oscar in 2009,was filmed on a location in and around:

McDonald's global marketing strategy is based primarily on local marketing mix elements.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

Evidence of the company's ongoing commitment to innovation can be seen in continuous new product introduction.

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically.This is an example of Market Penetration.

According to Michael Porter,a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Coca-Cola achieved success in the Japanese market primarily by:

Based on the total annual units sold in the worldwide market,the leading product category is:

Walmart's recent exit from the German market was due,in part,to the fact that German shoppers could find lower prices at stores known as "hard discounters."

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less.On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors.This illustrates that:

From a global marketing perspective,the history of the Beatles' records is an interesting case study in both product adaptation and product extension.

List and briefly describe the forces affecting local integration and global marketing.

Starbucks is entering India via an alliance with the Tata Group.Phase 1 calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world.This is an example of:

Transnational companies,such as Toyota and Honda,have characteristic features that include:

According to the Fortune global 500 companies for 2012,the largest corporation based on revenue is:

A global company can leverage its experience in any market in the world.

Based on 2012 rankings of Fortune Global 500 companies,the world's most valuable car company is:

Nestlé,Unilever,GlaxoSmithKline,and Royal Philips Electronics can be considered transnational companies on the basis of:

Companies can increase prices if costs are low because of process efficiencies in manufacturing.

Based on the size of the market in U.S.dollars,the leading consumer products are:

Slumdog Millionaire,a movie which received several awards and an Oscar in 2009,was filmed on a location in and around:

McDonald's global marketing strategy is based primarily on local marketing mix elements.

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing,Exporting,and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters