Exam 6: Motivation and Values

Felicia knows that drinking water is much better for her skin than drinking soda.Even though the soda is tempting, her health needs speak louder and she chooses water.This example is a good illustration of a person choosing to meet utilitarian needs.

Jeff's favourite quote is 'He who dies with the most toys, wins'.If Jeff really thinks like this, he is expressing a concept known as ________.

A situation in which consumers are truly involved with a product is known as a flow state.

Explain the theory of cognitive dissonance.Then create an example that illustrates the theory.Be sure that your example illustrates the phenomena that occur within the confines of the theory.

Seth Hernandez is sitting in a class that precedes lunch.His stomach begins to rumble and grumble.Instead of thinking about the day's lecture, Seth begins to think about lunch and his choice of places to eat.He even begins to narrow down the selection of foods that he might want for lunch.Seth is focusing on biological needs that are at present unfulfilled and have produced what might be thought of as an unpleasant state of arousal.Which of the following theories best describes Seth's experience?

Susan will most likely have an approach-avoidance conflict when she considers buying a new fur coat with her Christmas bonus.

Compare and contrast drive theory and expectancy theory.

Vanna is anxiously watching the jeweller appraise the engagement ring Chad recently gave her.She knows that it might not be proper to go behind Chad's back and have the ring appraised, but she wants to insure it (and she really wants to know just 'how much' Chad loves her).Attaching abstract values such as love to concrete attributes such as size and clarity of the stone is a process called ________.

Joan picked up a book in a bookstore and began to read the introduction.She was enchanted by what she read.An hour later, she was surprised to find that she had read almost half the book.Joan had just experienced a form of involvement called a flow state.

According to Maslow's hierarchy of needs, the lowest order (e.g.most basic of needs is ________.

Freelancers and fans film their own commercials for their favourite products and post them on Web sites.This is referred to as ________.

Which of the following needs from Maslow's Hierarchy is addressed by the L'Oreal advertising slogan 'Because you're worth it'?

Tristan's favourite television show is an international singing competition show.Often, the host of the show asks the audience use their phones to engage with a particular hashtag on Twitter or to send votes via text message to a particular number.Tristan always participates in this ________.

Most current explanations of motivation focus on cognitive factors rather than biological ones to understand what drives behaviour.

How are values, motivation and belief systems related?

A consumer who decides that she needs a pair of jeans to reach her goal of being admired by others can usually only choose one motivational direction-selecting the most expensive brand available.

Explain the concept of involvement and its relationship to motivation.

The process of learning the beliefs and behaviours endorsed by one's own culture is called ________.

Explain the concept of materialism.

How do the mediums of video and print differ with respect to their level of consumer involvement, and what accounts for this difference?