Exam 6: Motivation and Values

In the motivation process, the desired end state is the consumer's ________.

Alicia loves chocolate.She maintains that it actually makes her feel better, especially when she is depressed or having a difficult time.Alicia's motivation to eat chocolate would be best explained with an expectancy theory.

Cachet perfume focuses on appealing to a consumer's need for uniqueness if it uses an advertisement claiming that the perfume is 'as individual as you are'.

Which of the following IS NOT a biogenic need?

What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?

A group of consumers of approximately the same age who have undergone similar experiences is known as an age cohort.

Melissa's mother has become a socialisation agent for the family since she is primarily responsible for teaching everyone how to interact with and respond to Europeans on their upcoming three-month European vacation.

Involvement can be seen as the motivation to process information.

Whether a consumer's need is utilitarian or hedonic, the ________ it creates determines the urgency the consumer feels to reduce it.

Rico has decided to change his lifestyle and has ordered vegetables with his meal rather than chips or potatoes.He knows that the nutritional value of the fresh green vegetables will be great for his health.Rico is satisfying hedonic needs with his actions.

Bret Thomas has always dreamed of becoming a jet fighter pilot.After seeing the movie Top Gun, Bret bought pilot's sunglasses and even gave himself a 'call sign'-Snake.Bret's fantasies or emotional responses are called ________ needs.

Which of the following would be considered an instrumental value?

Early work on motivation ascribed behaviour to ________, a view that is now largely discredited.

In a speech at a research conference, a computer expert stated that shopping centres would become obsolete in the future.He believed that because everything could be bought online and delivered directly to the home of a customer, there would be no need for physical shopping areas in the future.A psychologist who spoke next disagreed and stated that this concept of the future violated a basic human need.What need did the computer expert ignore, according to the psychologist?

Bill has a toothache, and he wants the tooth to stop hurting.However, he has always been afraid to go to a dentist.What type of motivational conflict is Bill experiencing?

A religious person who has taken a vow of celibacy would not necessarily agree that physiological needs must be satisfied before self-actualisation needs are addressed.What does this example say about Maslow's hierarchy of needs?

A(n) ________ approach assumes that very specific product attributes are linked at levels of increasing abstraction to terminal values.

Much research shows that while many people are dissatisfied with their bank or financial institution, there is a low level of switching to a new bank or financial institution.Describe the process related to consumer involvement that accounts for this.

Maslow's hierarchy of needs implies that the order of needs is fixed.

The way a culture arranges values in order of importance is referred to as ________.