Exam 6: Motivation and Values

It is known that consumers differ in their level of involvement with a product message.Marketers use attention-getting factors to ensure that messages get through the clutter that constantly bombards the consumer's senses.Name five techniques cited in the text that can be used to enhance the consumer's motivations to process product information and increase their involvement.Be specific in your comments and descriptions of these techniques.

________ suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate our behaviour.

Goals can be considered positive or negative.This is an expression of a goal's ________.

Drive theory focuses on psychological needs that produce unpleasant states of arousal (e.g.your feelings are hurt when someone is critical of your appearance).

The ________ is a scale used to measure terminal and instrumental values.

Which of the following is the best illustration of a terminal value?

Understanding consumer involvement has proven to be quite straightforward because it generally means the same thing to almost all consumers and researchers.