Exam 2: Recognizing Opportunities and Generating Ideas
Exam 1: Introduction to Entrepreneurship75 Questions
Exam 2: Recognizing Opportunities and Generating Ideas75 Questions
Exam 3: Feasibility Analysis75 Questions
Exam 4: Writing a Business Plan75 Questions
Exam 5: Industry and Competitor Analysis75 Questions
Exam 6: Developing an Effective Business Model75 Questions
Exam 7: Preparing the Proper Ethical and Legal Foundation75 Questions
Exam 8: Assessing a New Venture's Financial Strength and Viability75 Questions
Exam 9: Building a New Venture Team75 Questions
Exam 10: Getting Financing or Funding75 Questions
Exam 11: Unique Marketing Issues75 Questions
Exam 12: The Importance of Intellectual Property75 Questions
Exam 13: Preparing for and Evaluating the Challenges of Growth75 Questions
Exam 14: Strategies for Firm Growth75 Questions
Exam 15: Franchising75 Questions
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The aging of the U.S. population has resulted in several new firms that have been founded to help older Americans stay in their homes longer, as an alternative to assisted living or moving into nursing homes. The aging of the U.S. population is an important ________ that is creating opportunities in many areas for entrepreneurial firms.
(Multiple Choice)
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An opportunity has four essential qualities: it is (1) rare, (2) attractive, (3) timely, and (4) resilient.
(True/False)
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GasBuddy and GasPriceWatch.com are companies started to help consumers save money on gas. Which environmental trend is most likely to have provided the impetus for the creation of these companies?
(Multiple Choice)
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A(n) ________ is a thought, impression, or notion. A(n) ________ is a favorable set of circumstances that creates the need for a new product, service, or business.
(Multiple Choice)
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The three ways to identify an opportunity include observing trends, solving a problem, and finding gaps in the marketplace.
(True/False)
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Describe how library and Internet research can be used to generate new business ideas.
(Essay)
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GreatCall is a company that was started to produce cell phones for older people. Many cell phones are too complicated and the buttons are too small for older people to effectively use. Which of the following approaches to identifying an opportunity was most likely the impetus for GreatCall?
(Multiple Choice)
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A(n) ________ is a favorable set of circumstances that creates a need for a new product, service, or business.
(Multiple Choice)
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Which of the following is an example of how to encourage creativity at the organizational level?
(Multiple Choice)
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________ is (are) used to generate a number of ideas quickly.
(Multiple Choice)
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Economic forces impact the opportunities available to entrepreneurs. Which of the following alternatives reflects a set of economic forces that would be of interest to entrepreneurs?
(Multiple Choice)
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Most of Karen's ideas come from interacting with coworkers, friends, her spouse, her parents, and other people that share the same beliefs that she does. Karen is getting most of her ideas through ________ relationships.
(Multiple Choice)
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Which of the following selections is an example of how to discourage creativity at the individual level?
(Multiple Choice)
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According to the textbook, in a survey of 65 start-ups, ________ of the founders reported that they got their business ideas through social contacts.
(Multiple Choice)
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Many specialty shops and boutiques exist because an entrepreneur recognized a gap in the marketplace and started a firm to fill the gap.
(True/False)
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The term "window of opportunity," as discussed in Chapter 2, describes the time period in which a firm can:
(Multiple Choice)
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Brainstorming sessions are designed to move slowly, so ideas can be presented and evaluated.
(True/False)
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Which of the following statements is incorrect in regard to entrepreneurial alertness?
(Multiple Choice)
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