Exam 6: Data: Business Intelligence

Speech analytics is the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.

What is a data scientist?

Text analytics analyzes unstructured data to find trends and patterns in words and sentences.Text mining a firm's customer support email might identify which customer service representative is best able to handle the question, allowing the system to forward it to the right person.

What determines values for an unknown continuous variable behavior or estimated future value?

What is a statistical process that finds the way to make a design, system, or decision as effective as possible; for example, finding the values of controllable variables that determine maximal productivity or minimal waste?

A primary key is a foreign key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.

What is stored in a dynamic catalog, or an area of a website that stores information about products in a database?

What is web analytics?

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Unstructured data do not exist in a fixed location and can include text documents, PDFs, voice messages, emails, and so on.

What is another term for information cleansing?

Clustering segments a heterogeneous population of more homogeneous subgroups.

Analysis paralysis occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Structured data has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address.

Reports for each sales person, product, and part are examples of detail or fine information granularities.

Which of the following would not be considered part of the complete characteristic of high-quality information?

The logical view of information focuses on how individual users logically access information to meet their own particular business needs.

What is distributed computing?

A field is a collection of related data elements.

What has moved beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more?