Question 1

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

Accepted Answer

A)  All three affect behavior. 
B)  Interestingly, location has very little impact. 
C)  Interestingly, format (layout) has the strongest impact of the three. 
D)  Advertising is the only one of these variables to have an impact. 
A)  All three affect behavior. 
B)  Interestingly, location has very little impact. 
C)  Interestingly, format (layout) has the strongest impact of the three. 
D)  Advertising is the only one of these variables to have an impact.

Question 2

Tony is too cheap to buy weights to do weight-lifting. He therefore decides to use bottled water instead. Consumer psychologists would say that this is an example of ____.

Accepted Answer

A)  shrinkage 
B)  lateral cycling 
C)  product misuse 
D)  unbranded creativity 
A)  shrinkage 
B)  lateral cycling 
C)  product misuse 
D)  unbranded creativity

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

Tony is too cheap to buy weights to do weight-lifting. He therefore decides to use bottled water instead. Consumer psychologists would say that this is an example of ____.

The Mission and the Method

Culture and Nature

The Self

Choices and Actions: The Self in Control

Social Cognition

Emotion and Affect

Attitudes, Beliefs and Consistency

Social Influence and Persuasion

Prosocial Behavior: Doing What’s Best for Others

Aggression and Antisocial Behavior

Attraction and Exclusion

Close Relationships: Passion, Intimacy, and Sexuality

Prejudice and Intergroup Relations

Groups

Applying Social Psychology to Health

Applying Social Psychology to the Workplace

Applying Social Psychology to the Law

Applying Social Psychology to the Environment

Filters

Exam 15: Applying Social Psychology to Consumer Behavior

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

Tony is too cheap to buy weights to do weight-lifting. He therefore decides to use bottled water instead. Consumer psychologists would say that this is an example of ____.

The Mission and the Method

Culture and Nature

The Self

Choices and Actions: The Self in Control

Social Cognition

Emotion and Affect

Attitudes, Beliefs and Consistency

Social Influence and Persuasion

Prosocial Behavior: Doing What’s Best for Others

Aggression and Antisocial Behavior

Attraction and Exclusion

Close Relationships: Passion, Intimacy, and Sexuality

Prejudice and Intergroup Relations

Groups

Applying Social Psychology to Health

Applying Social Psychology to the Workplace

Applying Social Psychology to the Law

Applying Social Psychology to the Environment

Filters