Exam 7: Attitudes, Beliefs and Consistency

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Research on effort justification and cognitive dissonance theory most directly suggests that ____.

(Multiple Choice)
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Much research has demonstrated a weak link between (a) what people say their attitudes are, and (b) how they actually behave. According to the text, one of the key reasons that this relationship is so weak, however, is the fact that researchers have often ____.

(Multiple Choice)
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Classical conditioning can be thought of as a type of ____.

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As discussed in the text, there are a number of cognitive tendencies found among gamblers that have the effect of encouraging these people to keep gambling. One of the MOST common is the tendency to see losses as ____.

(Multiple Choice)
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According to the research of Ajzen and Fishbein (1977), if you want to predict a specific behavior, you should measure a(n) ____________________.

(Short Answer)
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The mere exposure effect occurs for stimuli that are presented at a conscious level, but it does not occur for stimuli that are presented at a nonconscious (subliminal) level.

(True/False)
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Kelly's first pregnancy was a disaster by most people's standards. Her water broke 24 weeks into the pregnancy, she delivered the baby 15 weeks premature, and he survived but with multiple physical and behavioral health problems that take enormous resources to tackle. Yet every time Kelly takes the baby to the doctor, she notices other families with worse situations--children with terminal illnesses or more profound disabilities. Kelly is using ____ to cope with her baby's complications.

(Multiple Choice)
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____ are pieces of information, facts, or opinions; ____ are broad evaluations toward some object or issue.

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Explain the potential benefits and costs of holding strong religious beliefs.

(Essay)
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The so-called A-B problem refers to the fact that there is often a weak relationship between people's ___.

(Multiple Choice)
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Beth and Jean are talking about welfare reform in America. Beth is very passionate about the issue, and makes strong statements about her views. Jean later e-mails Beth an article which contains some information that is consistent with Beth's views, as well as some information that is inconsistent with Beth's views. Beth chooses to believe the consistent information but discounts the inconsistent information. As a matter of fact, after reading the article and thinking about the data it contained-even though these data were mixed-Beth actually feels even more passionate and more strongly about her position. This is an example of ____.

(Multiple Choice)
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Who has the most accessible attitude?

(Multiple Choice)
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Attitude polarization refers to the finding that ____.

(Multiple Choice)
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George is supposed to give a presentation in his History class on Thursday, and has been dreading it intensely all month (his knowledge of the topic is shaky, and so is his presentation style). On Wednesday, the day before the presentation is scheduled, George's teacher, Ms. Torres, tells him that he can present the following week if he likes. Instead of taking Ms. Torres up on this offer, however, George says that he will go ahead and present the next day. Why?

(Multiple Choice)
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Research suggests that, if you are half-asleep on the sofa watching an infomercial, such that you are processing the contents of the infomercial solely via the automatic system, then your automatic system is likely to take in the ____.

(Multiple Choice)
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The act of comparing oneself to people who are worse off is called a(n) ____.

(Multiple Choice)
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One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____.

(Multiple Choice)
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Distinguish between classical conditioning, operant conditioning, and social learning. How do they work and how do they differ from one another?

(Essay)
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In P-O-X theory, the "P" stands for person, the "O" for another person, and the "X" for _____.

(Multiple Choice)
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According to cognitive dissonance theory, "we come to love the things we suffer for." For example, we tend to be especially loyal to groups that require severe or painful initiations. Why does this happen?

(Multiple Choice)
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