Exam 6: Data: Business Intelligence

What encompasses all of the information contained within a single business process or unit of work where its primary purpose is to support the performing of daily operational tasks?

Data warehouses struggle with combining too much standardized information.

Which of the following is not included as an information cleansing activity?

What is the technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?

Data mining occurs on ____________ data that are already in a database or a spreadsheet.

Employees need to compare different types of information for what they commonly reveal to make strategic decisions.Which of the following represents the three common types of information found throughout an organization?

What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior?

The ___________ view of information focuses on how individual users logically access information to meet their own business needs.

What do data warehouses support?

The __________ view of information deals with the physical storage of information on a storage device.

Databases offer many security features, including passwords to provide authentication, access levels to determine who can access the data, and access controls to determine what type of access they have to the information.

What is a field that uniquely identifies a given record in a table?

Most people request real-time information without understanding that continual __________ is one of its biggest pitfalls.

Relational integrity constraints enforce business rules vital to an organization's success and often require more insight and knowledge than business critical integrity constraints.

Zappos is an online shoe retailer, built its data-driven website caters to a specific niche market: consumers who were tired of finding that their most-desired items were always out of stock at traditional retailers.

Which of the following lists include all of the five characteristics common to high-quality information?

Zappos credits its success as an online _________ retailer to its vast inventory of nearly 3 million products available through its dynamic data-driven website.

The financial industry uses business intelligence to predict hardware failures.

One of the primary goals of a database is to eliminate data redundancy by recording each piece of data in only one place in the database.What does the elimination of data redundancy do for a database?

Define data mining, and explain the three common forms for mining structured and unstructured data.