Question 1

SWOT is an acronym for "strengths,weaknesses,opportunities,and theories."

Accepted Answer

A) True 
 B)False  False

Question 2

Most purchases are planned ahead of time.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following is a strategic model?

Accepted Answer

A)  a specification of a product's designs 
B)  a list of policies guiding the complete operations of a company 
C)  a set of future plans for the introduction of a new product 
D)  None of these answers is correct. 
A)  a specification of a product's designs 
B)  a list of policies guiding the complete operations of a company 
C)  a set of future plans for the introduction of a new product 
D)  None of these answers is correct. B

Question 4

Which of the following is true of marketing research?

Accepted Answer

A)  It is purely a deductive enterprise. 
B)  It is not helpful for increasing the attractiveness of a product for the consumer. 
C)  It can involve carefully monitoring what is actually being bought. 
D)  None of these answers is correct. 
A)  It is purely a deductive enterprise. 
B)  It is not helpful for increasing the attractiveness of a product for the consumer. 
C)  It can involve carefully monitoring what is actually being bought. 
D)  None of these answers is correct.

Question 5

The ultimate purpose of advertising is to inform customers about products.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an opportunity for a company in the SWOT model?

Accepted Answer

A)  expertise in marketing 
B)  emergence of a new and relevant technology 
C)  the existence of a powerful rival company 
D)  All of these answers are correct. 
A)  expertise in marketing 
B)  emergence of a new and relevant technology 
C)  the existence of a powerful rival company 
D)  All of these answers are correct.

Question 7

A strategic plan is a method by which an organization uses it resources to reach its goals.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following would count as a weakness of a company in the SWOT model?

Accepted Answer

A)  limited financial resources 
B)  expertise in marketing 
C)  the existence of a powerful rival company 
D)  laws that the limit the ability of the company to conduct business 
A)  limited financial resources 
B)  expertise in marketing 
C)  the existence of a powerful rival company 
D)  laws that the limit the ability of the company to conduct business

Question 9

Which of the following best describes the strengths of a company in the SWOT model?

Accepted Answer

A)  an important opportunity that can increase the profitability of a company 
B)  something the company does well 
C)  a rival or potential pitfall that may decrease a company's profitability in the future 
D)  something the company does poorly 
A)  an important opportunity that can increase the profitability of a company 
B)  something the company does well 
C)  a rival or potential pitfall that may decrease a company's profitability in the future 
D)  something the company does poorly

Question 10

Which of the following best describes an instance of scare tactics in advertising?

Accepted Answer

A)  claiming that a product increases your chances of success in social relationships 
B)  claiming that a product will increase your chances of success in business 
C)  claiming that a product will make up for your physical inadequacies 
D)  All of these answers are correct. 
A)  claiming that a product increases your chances of success in social relationships 
B)  claiming that a product will increase your chances of success in business 
C)  claiming that a product will make up for your physical inadequacies 
D)  All of these answers are correct.

Question 11

Which of the following is true of advertising?

Accepted Answer

A)  Advertising is the least common form of media. 
B)  Advertising often carries little or no information. 
C)  Advertising is always presented as advertising. 
D)  All of these answers are correct. 
A)  Advertising is the least common form of media. 
B)  Advertising often carries little or no information. 
C)  Advertising is always presented as advertising. 
D)  All of these answers are correct.

Question 12

A business's weaknesses always adversely affect the business.

Accepted Answer

A) True 
 B)False

Question 13

Marketing research is only the process of identifying a market for a product or service.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true of product placement?

Accepted Answer

A)  It is a form of advertisement. 
B)  There is often disclosure that it is an instance of advertisement. 
C)  It carefully details the merits of the advertised product. 
D)  None of these answers is correct. 
A)  It is a form of advertisement. 
B)  There is often disclosure that it is an instance of advertisement. 
C)  It carefully details the merits of the advertised product. 
D)  None of these answers is correct.

Question 15

Businesses,unlike individuals,are immune to confirmation bias.

Accepted Answer

A) True 
 B)False

Question 16

Experimentation can be used to measure cause-effect relationships between product purchase and factors such as logos and price.

Accepted Answer

A) True 
 B)False

Question 17

Creating brand recognition is an important marketing strategy.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a fallacy often used to great effect in advertising?

Accepted Answer

A)  affirming the consequent 
B)  the ad hominem fallacy 
C)  snob appeal 
D)  All of these answers are correct. 
A)  affirming the consequent 
B)  the ad hominem fallacy 
C)  snob appeal 
D)  All of these answers are correct.

Question 19

Which of the following are the first two components of the SWOT model?

Accepted Answer

A)  an internal assessment of the companies' strengths and weaknesses 
B)  an assessment of any future opportunities and threats to the company 
C)  an assessment of the statistical ways and means of a company 
D)  None of these answers is correct. 
A)  an internal assessment of the companies' strengths and weaknesses 
B)  an assessment of any future opportunities and threats to the company 
C)  an assessment of the statistical ways and means of a company 
D)  None of these answers is correct.

Question 20

Confirmation bias in marketing research can lead to which of the following outcomes?

Accepted Answer

A)  commitment aversion 
B)  the diversion fallacy 
C)  escalation of commitment 
D)  escalation of aversion 
A)  commitment aversion 
B)  the diversion fallacy 
C)  escalation of commitment 
D)  escalation of aversion

SWOT is an acronym for "strengths,weaknesses,opportunities,and theories."

Most purchases are planned ahead of time.

Which of the following is a strategic model?

Which of the following is true of marketing research?

The ultimate purpose of advertising is to inform customers about products.

Which of the following is an opportunity for a company in the SWOT model?

A strategic plan is a method by which an organization uses it resources to reach its goals.

Which of the following would count as a weakness of a company in the SWOT model?

Which of the following best describes the strengths of a company in the SWOT model?

Which of the following best describes an instance of scare tactics in advertising?

Which of the following is true of advertising?

A business's weaknesses always adversely affect the business.

Marketing research is only the process of identifying a market for a product or service.

Which of the following is true of product placement?

Businesses,unlike individuals,are immune to confirmation bias.

Experimentation can be used to measure cause-effect relationships between product purchase and factors such as logos and price.

Creating brand recognition is an important marketing strategy.

Which of the following is a fallacy often used to great effect in advertising?

Which of the following are the first two components of the SWOT model?

Confirmation bias in marketing research can lead to which of the following outcomes?

Critical Thinking: Why Its Important?

Reason and Emotion

Language and Communication

Knowledge, Evidence, and Errors in Thinking

Informal Fallacies

Recognizing, Analyzing, and Constructing Arguments

Inductive Arguments

Deductive Arguments

Ethics and Moral Decision Making

Mass Media

Science

Law and Politics

Filters

Exam 10: Marketing and Advertising

SWOT is an acronym for "strengths,weaknesses,opportunities,and theories."

Most purchases are planned ahead of time.

Which of the following is a strategic model?

Which of the following is true of marketing research?

The ultimate purpose of advertising is to inform customers about products.

Which of the following is an opportunity for a company in the SWOT model?

A strategic plan is a method by which an organization uses it resources to reach its goals.

Which of the following would count as a weakness of a company in the SWOT model?

Which of the following best describes the strengths of a company in the SWOT model?

Which of the following best describes an instance of scare tactics in advertising?

Which of the following is true of advertising?

A business's weaknesses always adversely affect the business.

Marketing research is only the process of identifying a market for a product or service.

Which of the following is true of product placement?

Businesses,unlike individuals,are immune to confirmation bias.

Experimentation can be used to measure cause-effect relationships between product purchase and factors such as logos and price.

Creating brand recognition is an important marketing strategy.

Which of the following is a fallacy often used to great effect in advertising?

Which of the following are the first two components of the SWOT model?

Confirmation bias in marketing research can lead to which of the following outcomes?

Critical Thinking: Why Its Important?

Reason and Emotion

Language and Communication

Knowledge, Evidence, and Errors in Thinking

Informal Fallacies

Recognizing, Analyzing, and Constructing Arguments

Inductive Arguments

Deductive Arguments

Ethics and Moral Decision Making

Mass Media

Science

Law and Politics

Filters